Please login to the form below

Happy Chinese New Year 2020 - The Year of The Rat

A fond farewell to The Year of the Pig

Chinese New Year 2020 is celebrated by more than a billion people worldwide; it begins this Saturday (January 25), welcoming in the Year of the Rat. In many countries, the festivities are already in full swing, and will continue until the closing Lantern Festival on Saturday February 8.

Historically, each Chinese year is represented by a different animal, symbolising its individual traits and offering advice. Officially, it is still the Year of the Pig until January 24, but for those born in the Year of the Rat, the good news is that you are promised a successful career and financial security.

The sign also offers advice on relationships and health, stating that although rats enjoy longevity, and can eat just about anything, they should pay attention to their diets; avoiding binge-eating or going for long periods without food.

Of course, it is easy to dismiss cultural traditions and customs; laughing them off as superstition. But it is important to remember that tradition can play a significant role in people’s lives, often bringing guidance, structure and comfort. Some traditions are even relevant in modern society.

In preparation for Chinese New Year, it is customary for people to wipe away all the old dirt that has been cluttering their lives to allow for fresh starts and new beginnings.

Now that’s a practice we could all benefit from, whatever our beliefs.

Author: Michelle Burt

23rd January 2020

Share

Tags

Company Details

Page & Page and Partners

+44 (0)20 8617 8250

Contact Website

Address:
The Ministry
79-81 Borough Road
London
SE1 1DN
United Kingdom

Latest content on this profile

How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights can deliver campaigns that inspire behaviour change.
Page & Page and Partners
How to design better medical outcomes: Combining patient insights and empathetic design
By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their communications. While now may not feel like the right time to overhaul communication strategies, in the race for relevance healthcare companies must adapt or risk being left behind.
Page & Page and Partners
Is communication killing the COVID-19 vaccine’s chance at success?
Against the challenging backdrop of of misinformation, communications specialists are working to educate the public, change the minds of millions and fight to return to some sense of normality in a safe way as global COVID-19 vaccination programmes continue.
Page & Page and Partners
Healthcare agency Page & Page and Partners welcomes wave of new talent
Page & Page and Partners has welcomed six new joiners across its Creative and Client Services teams.
Page & Page and Partners
Good design saves lives
Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is core to every human beings’ existence, so communications in healthcare must be as effective as possible.
Page & Page and Partners
Creative med affairs and bridging the healthcare gap
Within the healthcare industry, any patient-facing activity has traditionally been the domain of marketing teams – be that brand marketing or marketing individual products. Recently, however, a trend has emerged for medical affairs professionals and teams to become much more involved in activities relating to patient engagement and communicating with healthcare practitioners.
Page & Page and Partners