Please login to the form below

Healthanuary?

Whether you are taking part in Dry January, Veganuary, or any other health regime, just keep going!

January is renowned as the month for change, not only because we are celebrating a new year or because the winter solstice is behind us, but because by January 1, the adult population is probably feeling at its most unhealthy. Following weeks of partying, hangovers and general over-indulgence, come January, we are more compelled than ever to save ourselves, and step on the treadmill to righteousness.

January is the perfect time to ‘wipe the slate clean’ and become healthier, fitter and slimmer versions of ourselves. Not only to quell the underlying fears of developing a serious disease, but in a bid to just feel good about ourselves.

However, it is not just the festive season that claims our health, people living in the UK are among the unhealthiest in Europe, with just a quarter of British adults eating the recommended five portions of fruit and vegetables every day. In 2014, 84% of adults in England were classified as overweight or obese (a body mass index of 27 or above) compared to 63% twenty years earlier, and the situation is only getting worse.1 But we are not malnourished through a lack of food; we are simply consuming too much food, with an emphasis on junk food.

The social and psychological causes that lead to obesity are complex but with the situation at crisis point, obesity is now affecting one in four adults, and even more alarmingly, one in five children aged 10 to 11 in the UK2.

It is for this reason that Page & Page is raising health awareness to coincide with Obesity Awareness Week, which is taking place in the UK this week. As we know, not only can obesity lead heart disease, Type II diabetes and cancer, it can also affect a person’s quality of life, including depression and low self-esteem.

So, whether you are taking part in Dry January, Veganuary, cutting out junk food, walking to work, dancing, swimming, training for Couch to 5K, or just walking the dog, we wish you a very healthy 2020.

For information on healthy eating, please click on the link.

  1. ‘Obesity in the UK’, Wikipedia, January 2020 https://en.wikipedia.org/wiki/Obesity_in_the_United_Kingdom
  2. ‘Health Assured’, January 2020 https://www.healthassured.org/blog/8th-14th-january-national-obesity-awareness-week/

Author: Michelle Burt

15th January 2020

Share

Tags

Company Details

Page & Page and Partners

+44 (0)20 8617 8250

Contact Website

Address:
The Ministry
79-81 Borough Road
London
SE1 1DN
United Kingdom

Latest content on this profile

How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights can deliver campaigns that inspire behaviour change.
Page & Page and Partners
How to design better medical outcomes: Combining patient insights and empathetic design
By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their communications. While now may not feel like the right time to overhaul communication strategies, in the race for relevance healthcare companies must adapt or risk being left behind.
Page & Page and Partners
Is communication killing the COVID-19 vaccine’s chance at success?
Against the challenging backdrop of of misinformation, communications specialists are working to educate the public, change the minds of millions and fight to return to some sense of normality in a safe way as global COVID-19 vaccination programmes continue.
Page & Page and Partners
Healthcare agency Page & Page and Partners welcomes wave of new talent
Page & Page and Partners has welcomed six new joiners across its Creative and Client Services teams.
Page & Page and Partners
Good design saves lives
Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is core to every human beings’ existence, so communications in healthcare must be as effective as possible.
Page & Page and Partners
Creative med affairs and bridging the healthcare gap
Within the healthcare industry, any patient-facing activity has traditionally been the domain of marketing teams – be that brand marketing or marketing individual products. Recently, however, a trend has emerged for medical affairs professionals and teams to become much more involved in activities relating to patient engagement and communicating with healthcare practitioners.
Page & Page and Partners