Please login to the form below

Is our health at risk by delaying Dr appointments?

It’s Cervical Screening Awareness week 10-16 June, so now is the perfect time to check when your last appointment was.

It is Cervical Screening Awareness Week from 10-16 June #cervicalcancer, so now is the ideal time to start thinking about cervical screening (a smear test), and when your last appointment was. It’s an easy thing to put off; it’s not exactly something that one looks forward to. Not like like a champagne lunch with a best pal or a spa appointment. It’s uncomfortable, some might say painful, and embarrassing lying there, while a near stranger examines your inner self, followed by a worrying few weeks waiting for the results. So, life gets in the way and you put it off… you’ll do it when you get back from holiday.

Nevertheless, a smear test is one of the most crucial appointments we can make, as it is our best chance of protection against developing cervical cancer through detection of cell abnormalities. Caught early, abnormal cells can be treated easily and very successfully.

The reality is, at least in my experience, the appointment takes around 5 minutes. It isn’t painful, just a few seconds of mild discomfort, and the nurse is not in the slightest bit bothered by your pant-free environment. She’s seen a million human bodies, at all stages of life, varying levels of undress, and so to her, you are unremarkable. I can relate to this in a very small way, in that many years ago I qualified as a massage therapist and by the time I took the exam, I was so focused on muscle groups and lactic acid, I had become totally de-sensitised to the all but naked form lying before me and could massage any body part in a fairly detached manner.

Statistics indicate that the risk of developing cervical cancer without screening is 1 in 60, but with screening, the risk reduces to 1 in 200. Screening is a vital service, and one that saves 5,000 lives per year in the UK.1 If you are aged between 25 to 49, you should have a test every 3 years. If you are aged between 50 to 64, it’s every 5 years.

It is now widely accepted that the main cause of cervical cancer globally is from the virus infection human papillomavirus (HPV), which is found in about 99% of cervical cancers. HPV is extremely common, with 4 in 5 (80%) sexually active adults contracting it at some point in their life. Cervical cells are most likely to become abnormal if there is a persistent HPV infection, but the body’s own immune system will usually clear the virus without the need for treatment. Not all HPV infections lead to abnormal cells; out of over 100 types of HPV, only a few are high risk (HPV 16 and HPV 18). Therefore, it is now common practice for doctors’ surgeries to test patients for HPV first, before conducting a smear test.2

It is understood that another contributory factor for the development of cervical cancer is smoking cigarettes. The chemicals found in tobacco can damage the DNA of cervical cells, weakening the immune system around the cells of the cervix, making it harder to both prevent and clear HPV infections. Therefore, cutting down on smoking could help to reduce the risk of developing cervical cancer.3

The symptoms of cervical cancer can include:

  • Abnormal bleeding during or after sexual intercourse, or between menstruation
  • Discomfort or pain during sexual intercourse
  • Post-menopausal bleeding (if you are not on HRT)
  • Unusual vaginal discharge
  • Lower back pain4

So, if you are wondering when your last smear test or HPV test was, or are worried about any of the above symptoms, call your GP and book an appointment without delay.

For more information, or if you wish to make a charity donation, click on the link.

1-4 “Cervical Screening Awareness Week”, Jo’s Cervical Cancer Trust, 6/6/2019,

Author: Michelle Burt

7th June 2019



Company Details

Page & Page and Partners

+44 (0)20 8617 8250

Contact Website

The Ministry
79-81 Borough Road
United Kingdom

Latest content on this profile

How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights can deliver campaigns that inspire behaviour change.
Page & Page and Partners
How to design better medical outcomes: Combining patient insights and empathetic design
By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their communications. While now may not feel like the right time to overhaul communication strategies, in the race for relevance healthcare companies must adapt or risk being left behind.
Page & Page and Partners
Is communication killing the COVID-19 vaccine’s chance at success?
Against the challenging backdrop of of misinformation, communications specialists are working to educate the public, change the minds of millions and fight to return to some sense of normality in a safe way as global COVID-19 vaccination programmes continue.
Page & Page and Partners
Healthcare agency Page & Page and Partners welcomes wave of new talent
Page & Page and Partners has welcomed six new joiners across its Creative and Client Services teams.
Page & Page and Partners
Good design saves lives
Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is core to every human beings’ existence, so communications in healthcare must be as effective as possible.
Page & Page and Partners
Creative med affairs and bridging the healthcare gap
Within the healthcare industry, any patient-facing activity has traditionally been the domain of marketing teams – be that brand marketing or marketing individual products. Recently, however, a trend has emerged for medical affairs professionals and teams to become much more involved in activities relating to patient engagement and communicating with healthcare practitioners.
Page & Page and Partners