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Love - it really does make the world go around

No two people are the same nor as individuals are we particularly predictable – we might like to think we are because at some point in time someone decided that being predictable equated to being balanced.

No two people are the same nor as individuals are we particularly predictable – we might like to think we are because at some point in time someone decided that being predictable equated to being balanced.

How we react to stimuli of any kind – sound, touch, smell, marketing messages ­– changes depending upon myriad factors, internal and external.

Humans are complicated and the proliferation of models to help us understand one another are testimony to that. Whether you identify as blue, red or green; a plant, a chairperson or a completer-finisher; ENTJ, ESFP or INTP, the key to communicating and being understood is as much as possible to occupy the same common ground. A way of navigating human whim.

As Valentine’s Day approaches Love Languages – the theory that every person shows and feels love in different ways – come to the fore. Dr Gary Chapman coined five love languages – doubtless, Miller would have opted for seven: words of affirmation, acts of service, receiving gifts, quality time and physical touch.

Much like other models, this provides a framework through which to discover how best to communicate with like-minded people and, arguably more usefully, those at the other end of the spectrum.

Your target audience will not fit neatly into a box, making knowing them inside out more important. At Page & Page, we spend the beginning of every project really getting to know your target audience. We know that understanding how to communicate with them, using their ‘love language’ is crucial to ensuring campaign messaging hits the right note and doesn’t unwittingly turn your audience away, which is why we invest the time to make sure we get it right, the first time.

Only by taking the time to walk in your audience’s shoes, learn what motivates them, excites them, and understand their individual language can brands develop an impactful campaign. In essence, the only way to get your target audience to buy into what you do is to love them deeply and show them that you do. How often do you receive poor customer service and vow never to use that company again? You didn’t feel the love from them and that resulted in them turning you away.

It isn’t a one-size-fits-all approach and can be quite complex at times, so if you need a little help identifying the differences in your audience group and creating effective messaging that demonstrates your love for them, get in touch with us this Valentine’s Day to schedule a persona building workshop.

12th February 2020

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Page & Page and Partners

+44 (0)20 8617 8250

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Address:
The Ministry
79-81 Borough Road
London
SE1 1DN
United Kingdom

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