Please login to the form below

Self-care healthcare

It is difficult to move these days without bumping into the term ‘self-care’; it is everywhere.

It is difficult to move these days without bumping into the term ‘self-care’; it is everywhere. A blanket term open to misuse and misinterpretation, from taking time out of a busy schedule to reset, to ensuring a health condition is managed effectively. In healthcare, self-care is arguably what the future of healthcare systems rests on as the most effective means of reducing costs.

As a concept, self-care is certainly not new, and while the term slips easily off the tongue, implementing self-care initiatives and mobilising all the stakeholders needed to make it successful, is no mean feat. It is difficult to measure and quantify, yet time spent on and investment in self-care initiatives is not wasted – they release time back to care for HCPs and empower patients, giving them the opportunity to take back some control over their condition.

Self-care could be seen as the much-needed first steps in the journey towards personalised care, and a world where the role of the clinician is one of enabler, not fixer. Personalised care is expected to benefit 2.5 million people by 2024, by giving them the same choice and control of their mental and physical health as they have come to expect in every other aspect of their life.

As a society, we are privileged to have access to many materials that help us to reach our self-care goals; whether that be through personal apps, group classes or NHS materials, so we are more empowered than ever to take control of our own health and treatment outcomes.

Author: Jess Baldock

9th January 2020

Share

Tags

Company Details

Page & Page and Partners

+44 (0)20 8617 8250

Contact Website

Address:
76 Calverley Road
Tubridge Wells
Kent
TN1 2UJ
United Kingdom

Latest content on this profile

Creative med affairs and bridging the healthcare gap
Within the healthcare industry, any patient-facing activity has traditionally been the domain of marketing teams – be that brand marketing or marketing individual products. Recently, however, a trend has emerged for medical affairs professionals and teams to become much more involved in activities relating to patient engagement and communicating with healthcare practitioners.
Page & Page and Partners
Senior team at Page & Page become Partners
Page & Page and Partners are announcing the appointment of their senior management team to partners in the agency. The new partners will be actively involved in shaping the future of the business as well as having a financial stake in its future.
Page & Page and Partners
The concordance conundrum: the art of active listening
The art of active listening explores the links between effective communication and better patient concordance and medical outcomes, why many HCPs still overestimate their ability to communicate effectively and the opportunity this presents to industry to better support HCPs in this role.
Page & Page and Partners
The concordance conundrum: understanding the complexities of behaviour change
Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is to be improved.
Page & Page and Partners
The concordance conundrum: creating space for open dialogue
Growing numbers of patients want a partnership model with their HCP, whereby both parties are equally involved in the decision-making process. This model has been linked with an increase in treatment concordance. However, achieving this delicate equilibrium does require the pharma industry to support HCPs to do their job more effectively when interacting with patients. So how can industry help?
Page & Page and Partners
The concordance conundrum: the tech divide
COVID-19 resulted in the rapid adoption of virtual consultations; while they offer increased accessibility and convenience for some, are they really all they are cracked up to be? Consultations in a virtual world explores the pros and cons of virtual consultations and the responsibilities that the private sector and tech community should address with regards to ensuring that the poorest and most vulnerable in society don’t get forgotten or left behind in a seemingly more digital world.
Page & Page and Partners