Please login to the form below

The Pivot

In times of uncertainty it is critical for businesses to take action to protect their brand image and longevity.

In times of uncertainty it is critical for businesses to take action to protect their brand image and longevity.

We believe that in the current climate many businesses could benefit from a pivot, the action of using their existing expertise and resources to refocus their commercial offering. The idea of a pivot is not new, it’s something that we have been doing for years, and with the world looking toward businesses to step up to do something for the greater good, the current global crisis provides the perfect environment for you to be proactive rather than reactive.

We are seeing examples of pivots in every industry across the globe at the moment, with businesses using their existing skillsets and assets to produce more for society than ever before. For example, cosmetic brands and fashion houses, like Louis Vuitton, producing hand sanitisers, and F1 teams using their engineering processes to provide much needed ventilators to the NHS.

We know that these conversations will continue in businesses across the country over the coming weeks and months. If you feel that you could use the help of our strategists, communications experts or creatives in those conversations, please don’t hesitate to get in touch.

30th March 2020

Share

Tags

Company Details

Page & Page and Partners

+44 (0)20 8617 8250

Contact Website

Address:
The Ministry
79-81 Borough Road
London
SE1 1DN
United Kingdom

Latest content on this profile

The power of communication: Engaging diverse groups in healthcare
Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society - especially in healthcare. Communication and the strategy behind it needs to be more personal to ensure that people – whoever they are – feel valued and respected.
Page & Page and Partners
How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights can deliver campaigns that inspire behaviour change.
Page & Page and Partners
How to design better medical outcomes: Combining patient insights and empathetic design
By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their communications. While now may not feel like the right time to overhaul communication strategies, in the race for relevance healthcare companies must adapt or risk being left behind.
Page & Page and Partners
Is communication killing the COVID-19 vaccine’s chance at success?
Against the challenging backdrop of of misinformation, communications specialists are working to educate the public, change the minds of millions and fight to return to some sense of normality in a safe way as global COVID-19 vaccination programmes continue.
Page & Page and Partners
Healthcare agency Page & Page and Partners welcomes wave of new talent
Page & Page and Partners has welcomed six new joiners across its Creative and Client Services teams.
Page & Page and Partners
Good design saves lives
Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is core to every human beings’ existence, so communications in healthcare must be as effective as possible.
Page & Page and Partners