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Wordbird

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We speak fluent doctor, nurse, midwife, dentist, pharmacist, patient and mum. And we write it too.

Wordbird is a healthcare communications agency with creative, compelling copy at its heart. For us, it’s all about words working with images, so that audiences ‘get it’, brands are built, sales strengthened and, most importantly, real people feel better.

Our team has many years’ healthcare experience, translating strategic ideas, brand concepts and complex clinical data into communications that everyone can understand.






Areas of Expertise

As a channel neutral agency, we work across all the media you already know. And we have our beady eye on the future of Apple Watch.

Create and deploy brand campaigns  

For us, creativity is a tool that can turn ‘message received’ into communication that compels the audience to react. If you want something truly different to stand out in a crowded marketplace, we’re ready and waiting. 
 

Digital sales aids
 

Field force visits are an essential part of our training curriculum. We know it's tough out there. That’s why we create iPad sales stories to engage, challenge and reward.   In our experience, writing representative training notes in tandem with a sales story provides a real time reality check. Plus, we provide all the collateral support you’d expect.  

HCP communications
 

Ads, apps, brand experiences, exhibitions, conferences, speaker slide sets, websites and e mail campaigns, we do them all. For all healthcare professional audiences; under PMCPA, PAGB, ABHI or other EU codes.   We always write from sources, marking up from draft one, so there’ll never be that rather awkward moment where nobody knows where a claim has come from.  

Patient, parent and carer communications
 

We have a passion for patient communications. If you need infographics, explainer animations, support apps, training films, or websites to raise disease awareness or support adherence, please get in touch. If readability is important to you, find out more here. http://www.wordybirdy.co.uk/quick-wins-improve-readability/
 

Marketing, medical and regulatory support
 

Come to us for data mine exercises to shape strategy and message development. Or, find out how our core claims documents are that little bit different - and how this helps marketers and medics alike. We can support marketing authorisation applications by writing HCP training or disease state patient education. If English is not your first language, we can help you there too.  We’ll capture your brand in a brand book. Or accurately deploy your brand from somebody else’s. Whatever it takes, our job is to make your job easier.  

Corporate communications
 

Online, by e mail, in your company foyer or conference we’ll help you make just the right impression.

Clients

Allergan Ophthalmology
Bayer
Codiology
Genomics England
HRA Pharma UK
HRA Pharma
Know Malaria 



Team

Andrew is an ideas person. That rare combination of thinker and do-er. Andrew started his own agency aged just 24, eventually leaving to join the fledgling hotshop Brader Perryman (later Seven Stones). He’s worked on multi-award winning campaigns for some of the world’s most high profile medicines. Andrew ensures that everything looks ‘right’; that communication is visually attractive, easy-to-read and visually ‘on brand’. Andrew has a gift for communicating those things that just can’t be put into words.
Andrew Nicholson
Creative Director
andrew.n@wordybirdy.co.uk
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Press Releases

Top 5 things I learned at last week's PM Society seminar on agency/procurement relationships
Glaucoma in perspective wins again for Wordbird at the PM Digital Awards
Wordbird is thrilled to have its work for Allergan recognised in the fiercely competitive ‘Innovation’ category at last night’s PM Digital Awards.
Wordbird tops the leader chart at the OTC awards
Wordbird is delighted to have won a bronze PM Award and be shortlisted for two awards in the forthcoming OTC Awards
Wordbird’s role in ‘Glaucoma in perspective’
An apple to day to keep CCG sickness at bay
Wordbird helps ellaOne® fly over the counter

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Testimonials

"It is always a pleasure to work with Sarah, Andrew and the team at Wordbird. They take on your project as if it’s personal – not only do they deliver great copy and creative visuals but they are proactive, bring relevant clever ideas, project manage everything brilliantly and work seamlessly with other people involved in the project – from KOLs to other agencies. We’re just completing a project targeting ophthalmologists and patients to educate them about glaucoma and it totally stands out from everything else that’s been done before in this area - warm, colourful, informative but simple, and talking the patients’ language. I wouldn’t hesitate to work with them again; in fact I am seeking out new projects to give them because I know they’ll do a superb job."
Miriam Kenrick
Marketing Director, Glaucoma & Tears, EAME
Allergan

"Wordbird is such a great partner to work with! The agency has always delivered quality work and excellent consulting services. They have notably produced outstanding communication pieces for patients and pharmacists. The team is always enthusiastic and fully dedicated to our projects. What a pleasure!"
Stéphanie Pradet
Head of Global Marketing – Women’s Health
HRA Pharma


"Too many agencies give you medical copy that is just ‘facts on a page/does exactly what it says on the tin’ kind of stuff. That’s not creative. Copywriting needs to be so much more than that. Words are so important. Every single one should be there for a reason and justify its place in the sentence. This takes care and thought. The words must engage the reader; make them want to read more; engage their emotions - make them think/react/smile/laugh/cry; be your brand and, most importantly, make them want your product. Wordbird write copy that does this, not many agencies do.”
Graham Hewitt 
Managing Director 
turner stone consulting limited 


"Rarely do you come across a company that instantly understands your company values and products. They took on the brief at a moment’s notice and produced an outstanding piece of work. They are extremely creative, forward thinking and deliver what they say they will. It is a pleasure to work with such a talented team who go above and beyond what is expected."
Angelina Thorne
Marketing Manager
Spirit Healthcare Ltd