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Wordbird tops the leader chart at the OTC awards

Wordbird was thrilled to win two awards at the ceremony in central London last night. Wordbird won in both their categories - Best Pharmacy Training and Best Trade Advertising and Support Package for their work on HRA Pharma’s innovative emergency contraceptive, ellaOne®. They also supported HRA Pharma UK as they won Most Innovative New OTC Product.

The judging panel praised Wordbird’s Trade Ad entry, giving it an outstanding score of 59 out of 60, the highest score of the night. They said “Innovative switches need to be backed up by equally innovative and well thought-out support for the retailers if they are going to succeed in the market, which is why our judges gave HRA Pharma’s emergency contraceptive ellaOne
® a near-perfect score for this Award.”

® is the most effective morning after pill, launched to UK pharmacists in April 2015 after an EU wide switch. Emergency contraception is a sensitive subject so the challenge was to devise simple tactics to ease women’s journey within a pharmacy. The care with which the campaign was created impressed the OTC judges as they said “ellaOne® was backed by a well crafted campaign, centred around a simple yet powerful counselling tool that has real empathy with both the pharmacist and patient”.

Sarah Sowerby, Wordbird Founder, commented, “We’re incredibly proud of our work on ellaOne®. Wordbird worked with HRA Pharma on the centralised EU switch of ellaOne® from prescription to pharmacy, developing promotional materials for women and pharmacists as part of the EMA submission. These materials are now being used all over the EU including in the UK and Ireland, where we created even more resources to help women and pharmacists.  Seeing these innovative materials recognised is extremely rewarding, second only to the knowledge that we are making a difference to real people’s lives with this work.”

Wordbird is an ambitious and growing healthcare communications agency that is committed to OTC and consumer health and wellbeing. They also work across healthcare professional and prescription business. If you want to know what Wordbird can do for you, contact Sarah Sowerby on 0207 622 5236 or email

11th March 2016