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Wordbird’s got bling for a second year running

Wordbird has once again shown it is an agency that invests in training, achieving the Institute of Practitioners in Advertising (IPA) CPD gold accreditation.

Founder, Sarah Sowerby said:

“A well-trained agency provides better services to its clients. CPD is embedded in our culture and, quite simply, enables our staff to provide the very best work for our clients.”

What is this IPA CPD bling thing?

IPA CPD gold accreditation shows Wordbird has made an outstanding investment in professional development and as a result has seen success against business goals. Only agencies that demonstrate a genuine culture of learning and bettering the professionalism, development and reputation of the industry can achieve CPD gold.

Last year, 15% of IPA agencies sought CPD gold accreditation. IPA agencies are all required to have more than 25 hours of CPD per member of staff each year. But to achieve CPD gold, all staff must have at least 35 hours of CPD. This year, Wordbird went above and beyond with an average of 103 hours per member of staff.

Awards have been presented today by the IPA; the professional body of the advertising and communications industry https://bit.ly/2ZNsu4e

IPA judges commented:

“Wordbird has delivered a strong submission for 2018 showcasing some great CPD interventions which mirrored how embedded their learning culture has become over the past 6 years. The inclusion of some very robust ROI metrics around the Kirkpatrick model of training evaluation evidenced the importance Wordbird place on the impact and usefulness of every piece of training in which they invest.”

This award comes hot on the heels of Wordbird being in Campaign’s top 50 agencies to work http://bit.ly/2IT2tLo

Wordbird is a full service, creative, healthcare agency located in Battersea, London. Officially started in 2012, Wordbird has a commitment to clarity, producing compelling communications for healthcare professionals, prescription medicines, OTC, consumers and corporations. Please contact the agency Founder, Sarah Sowerby, on 0207 622 5236 or email sarah.s@wordybirdy.co.uk for more information.

1st May 2019

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Company Details

Wordbird

+44 (0)207 622 5236

Contact Website

Address:
Battersea Studios
80-82 Silverthorne Road
London
SW8 3HE

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