HAVAS LYNX

A leading healthcare communication agency – we are specialists in developing brands and building relationships,combining science, strategy, creativity and technology. Our work makes a difference for patients, and delivers commercial success for brands.

Our services include:

• Scientific development
• Brand strategy and positioning
• Global campaign development and execution
• Advertisement, promotional and sales materials
• Digital strategy and communications (all platforms)
• Patient support programmes
• Academies and capabilities building

• AbbVie
• Alexion
• Almirall
• Astellas
• AstraZeneca
• Bayer
• Eisai
• Genzyme
• Janssen
• Kowa
• Lilly
• Lundbeck
• Martindale
• Menarini
• Merck Serono
• Novartis
• Novo Nordisk
• Roche
• Siemens
• Teva
• UCB

Havas Lynx Launches Specialist Clinical Trial Recruitment Agency, Havas Lynx Faze

Stephen Fry voices new Aardman animation on the shocking state of mental health worldwide

Trio of Communiqué Awards for Havas Lynx

A global healthcare communications agency, with offices in Manchester, London and New York, is celebrating again after collecting a trio of titles at the Communiqué Awards.

Havas Lynx Scoops Healthcare Agency of the Year at Cannes Lions 2018

Global healthcare communications agency, Havas Lynx, celebrated winning top honours as they collected three prestigious Cannes Lions awards alongside the highly coveted Cannes Lions Healthcare Agency of the Year 2018.

Havas Lynx is one of the top 5 integrated agencies in the North of England for the third year in a row

Of 130 agencies judged, Havas Lynx proudly sits at number four in the Prolific North Top 50 Integrated Agencies 2015, building on winning Havas Agency of the Year and PMGroup Communiqué Communications consultancy of the year.

The World Cup has started; it’s time to earn your shirt

Havas Lynx’s sister company, H4B Manchester, shows its talent for combining health and wellbeing with consumer insights, by creating a campaign for Kitbag.com, spoofing the brutal conditions rugby players train in, to tie in with this year’s Rugby World Cup.

A Night To Be Proud Of For The Havas Lynx Pride

Havas Lynx is named Communications Consultancy Of The Year and picks up Corporate Communications award at the 2015 PMGroup Communiqué Awards.

The Big Communication - matching unprecedented clinical advances in immunotherapy with transformative communication

In this white paper, we explore the exciting new frontier of cancer treatment - immuno-oncology (IO) - and what it means for how we communicate with healthcare professionals, patients and carers. For those on the frontline of treating cancer, IO brings a whole new level of excitement and opportunity, but also unprecedented complexity and uncertainty. And for patients, the practicalities of cancer treatment have changed. In short, the fundamental realities of cancer has changed and communication has never had a more important a role to play.

In Search of the Invisible Army - The Caregivers' Story

To healthcare systems, they are the unpaid army keeping everything going. To pharmaceutical companies, they are the potential catalysts to therapy success. To doctors, they are the experts-by-experience turning treatment plans into reality. And to patients, they are the indispensable brothers, mothers, husbands, grandmothers, friends, and neighbours that make each day possible. In this campaign we present findings from in-depth global research on carers, healthcare’s unseen army. #Caring4Carers

Generation Now

The impact of the millennial healthcare professional on our world. We are living in an era when for many the digital revolution doesn’t exist; Millennials have grown up with digital technologies at their fingertips. Medical students graduating next summer will have been born after the commercialisation of dial-up internet. This not only represents a tremendous acceleration in technical development, but also a massive shift in behaviours and lifestyles that has been felt the world over. So, what does the future of medicine look like through the eyes of someone who’s grown up in a culture of constant connectivity? Read the 'Generation Now' white paper.

Connected Health

In recent decades, emerging technologies have repeatedly forced smart companies to answer the question: what’s new here and what’s our strategy now? It happened in the mid-90s as the Internet took off, in the mid-2000s as online video and social media went mainstream, and then again with the rise of smartphones and mobile devices in 2008. Today, smart pharma companies should be asking that same question about another major development: Connected Health.

Smiles That Save Lives

Making happier, healthier patients: The link between happiness and health is well documented. More accurately referred to as subjective wellbeing, it’s been demonstrated that a positive outlook is not only the result of good health, but the cause of it. This white paper discusses why patient engagement is the key to the success of improving patient outcomes.

Remapping the market: Does Pharma's global model need a shake up?

For patients, carers and professionals, wherever they are in the world, digital technology is inherent in their everyday lives. Digital is, so to speak, a global language. The success of Facebook, Google & Apple, have succeeded where armies, politics and religion have failed, in uniting disparate populations. Individual expectations have been aligned across the globe, and whilst context may change, the user experience need not. The pharma approach to global communications is based on traditional ideas and borders, can a fresh approach aligned to the new world of communications represent a critical competitive advantage?

Thinking Healthcare Wearables Strategy

Download our latest white paper: Thinking healthcare wearables strategy: Function over fashion. Not so long ago, many healthcare businesses were anxiously asking: what’s our social media strategy? In fact, some are still working on that question. Now, tech-savvy people in forward-thinking companies have a new hot issue: what’s our wearables strategy?

Designing Human Experiences

Applying science to the creative process to improve lives

UX: Pushing the right buttons

Unlocking better outcomes in healthcare with UX

GOOD PHARMA — Better for patients, better for business

Pharma is a dirty word to some. Even to those with milder views, it’s an industry often painted with an unenviable public image. Negative portrayals of massive conglomerates that happily trade patient wellbeing for profits are too frequently projected upon the pharmaceutical sector from those outside of it. Indisputably, pharma companies are powered by profit, but so is any business. Revenue pays salaries and overheads. It’s the lifeblood of any company, big or small. Why then, does pharma get such a bad rep?

OUR OPPORTUNITY TO RETHINK THE HEALTH EXPERIENCE — Our point of view

Today, and moving forward, we seek answers and support in entirely new ways. Health is in the midst of a shift never before seen. It’s being driven by new technologies and by innovations in medical science and practice: by ageing populations, chronic health conditions, and demanding patients; by competing healthcare providers and competing philosophies of providing healthcare. Most urgently of all, change is being driven by economic forces.

SOCIAL MEDIA: A HEALTH HAZARD? — The case to embrace going social

It’s no surprise: compared with the digital progress of healthcare, social media area recklessly fast-moving phenomena. They do not wait for regulations. There are no trials. Facebook, for an obvious example, launched in 2004, topped 5.5 million users at the end of 2005, and then hit 500 million around mid-2010. In the time it would take a medical researcher to get some solid clinical results, Facebook’s appearance, advertising policy, and privacy policy have changed countless times to accommodate its evolving business model.

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about what is best for her life and well-being. Our target is digitally savvy—but this has left her inundated with competing messages. Every day, she gets poked, pushed, tweeted, alerted and told what she might also like. At some point, the digitally savvy and well-connected user might just want to disconnect.