CHALLENGE
Eight years after their acquisition, Activa Healthcare
needed to adopt the mother brand of L&R and become a fully fledged
part of the family. The concern? Activa Healthcare had built up an
amazing reputation with nurses across the land – relationships they
didn’t want to lose.
OUR SOLUTION?
To protect Activa Healthcare’s most valuable asset, their staff, by
welcoming them into the fold of L&R. Using origami as a theme, we
created a campaign to demonstrate that the companies actually shared
more than they realised. With the thought of ‘same people, same values,
new name’ ingrained within staff, we used them to spread the word about
the rebrand – supported with memorable and clever origami collateral.
PROJECT SCOPE
• Research & focus groups
• Animation
• Brochures & posters
• Launch event
• Press adverts
See the full case study here.

