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Cuttsy + Cuttsy
How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s shoes? As an award-winning healthcare communications agency, we don’t guess at what patients might think or want. We take a much closer look.
Whether you’re commissioning projects for patients themselves, creating content for healthcare professionals, or developing internal communications for your team, we believe patients’ perspectives provide a crucial point of reference.
At Cuttsy+Cuttsy we apply the principles of emotional intelligence to discover more about the needs and expectations of your audience. Enabling you to gather true insights, our tried and trusted Co+Create framework can help you to engage patients from the very start of your project. It can be used to shape agendas for patient advisory boards, transform objectives into tactics which can be validated and tested by patients and help you understand more about their experience, from diagnosis, to treatment, to self-care.
Our commitment to health literacy is intrinsic to everything we do. We create communications which speak your audience’s language, ensuring that information is presented in a format they can understand and act on.
With a thorough understanding of the healthcare sector and its challenges, you can rely on our team to guide you towards an empathetic and considered approach. Our in-house skills cover strategic planning, project management, digital, film, copywriting and design, providing us with the expertise to meet your requirements.
We believe that people matter. This is reflected in our approach as employers - we regularly win awards for our professional development programme and company culture. It is also central to our relationships with our clients, which are mutually respectful and collaborative. And it’s the guiding principle behind our work, which is co-created with patients to meet their needs.
At Cuttsy+Cuttsy, we never lose sight of what really matters - people.
Areas of Expertise
From big-picture strategy to fine-detail campaign execution, we’ll communicate your vision.
Our people enable us to offer skills from design to film, copywriting to project management, underpinned by a thorough understanding of the healthcare sector.
- Patient communication
- Film and video
- Campaign development
- Internal communications
- Branding and advertising
- Training and development
- Medical writing
- Digital
- Live events
Press Releases
- Caroline Benson and Colin Williams to Chair the PM Society from February 2020
For the first time both industry and agencies will be equally represented as the PM Society appoints a joint chair.
- Cuttsy+Cuttsy named one of the Best Places to Work 2019 by Campaign
11 March 2019—Cuttsy+Cuttsy are honoured and extremely proud to be named one of the 50 Best Places to Work in 2019 by Campaign. The results were announced on 6th March at a drinks reception held at The Club at The Ivy in Covent Garden, London.
- Cuttsy+Cuttsy launch their latest patient e-book
- On the eve of ‘World Osteoporosis Day’ (worldosteoporosisday.org), Cuttsy+Cuttsy are proud to launch their latest e-book ‘Osteoporosis…in plain English’.
- Moving away from pharma’s paternalistic approach
- New handbook makes the case for greater patient engagement in the development of new medicines
White Papers and Resources
- A patient view on the ABPI’s patient collaboration sourcebook
Last month, the ABPI released a much-in-demand document: The Working with Patients and Patient Organisations sourcebook.
- The Exhibition Hall: Past, Present and Future
As I sit here at another pharma conference, I start to reflect on how they have changed over the years.
- Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation.
- Clinical Trials Materials: Getting the Basics Right
For those unfamiliar with them, clinical trials can be rather bewildering. This presents problems when it comes to recruiting patients — how can we make sure they understand what they are signing up for?
- Rare Disease Day 2019
Today is #RareDiseaseDay and is an opportunity to highlight some truly unbelievable/frightening statistics around rare diseases.
- Health Literacy in Practice: Doctor's Letter
If a patient was given their results directly, how could we make it into something they could understand and, most importantly, act on?
- International Childhood Cancer Day 2019
The number of new cases per year is shocking but the journey and the outlooks have vastly improved. We've pulled together an infographic to show just what we mean with data c/o Cancer Research UK (CRUK) and a great initiative by Beads of Courage, Inc.
- Can wearables really transform healthcare?
- The impact of wearables on our health or simply a fad? Author: Russell Ings
- Insights from the charity sector – from patient engagement to people-driven design
- Marianne Guldbrandsen, Strategy Director at Cuttsy+Cuttsy and former Head of Innovation and Strategic Partnerships at Macmillan, discusses how people-driven research leads to truly patient-centred products and services, and what the pharmaceutical industry can learn about this from the charity sector.
- Why patient education isn’t simple
- The terms patient education, patient activation and patient engagement are increasingly popular as healthcare becomes more patient-centric. In this article, Clare Mariconda discusses how the concepts link together and shares practical ways to first engage patients so they can be educated and ultimately take action that positively impacts on their own health.
- Empowered patients improve outcomes
- This white paper co-authored by our own Caroline Benson and Guy Yeoman, MediPaCe, discusses why non-adherence is occurring, how patients’ can be better engaged with their conditions and treatments and provides examples and results of patient engagement in action.
- It’s nice, but it’s not an infographic
- If you want to know if you’ve created an infographic, you can have a go with our flow diagram
- Emotional Intelligence and Blended Learning in Healthcare
- EI and emotional selling are rising up the agenda when it comes to healthcare training. This article outlines how blended learning approaches can help put them into action.
- Health literacy... it’s not just plain English
In this day and age, you would think that clear communication would be second nature to us all, but this is not so. In our digital world misunderstanding and confusion can easily occur, especially when dealing with medical information.
- So how do you really engage with patients?
The most valuable insights from patient engagement are the most unexpected ones. Simple things, which may seem unimportant to you, may be the key to making patients’ lives easier and this is why the patient-centricity movement is so important. By working collaboratively with patients, we can make a real difference to not only today’s patient but also tomorrow’s.
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Company Details
Cuttsy + Cuttsy
Address:
Abbey Barns
Duxford Road
Ickleton
Cambridge
CB10 1SX
United Kingdom
Latest content on this profile
- Caroline Benson and Colin Williams to Chair the PM Society from February 2020
- For the first time both industry and agencies will be equally represented as the PM Society appoints a joint chair.
Cuttsy + Cuttsy
- Clinical trials, Actually.
- This Christmas, we’re thinking of the thousands of clinical trial volunteers across the UK, both patients and healthy participants. We have a lot to thank them for...
Cuttsy + Cuttsy
- A patient view on the ABPI’s patient collaboration sourcebook
- Last month, the ABPI released a much-in-demand document: The Working with Patients and Patient Organisations sourcebook.
Cuttsy + Cuttsy
- The Exhibition Hall: Past, Present and Future
- As I sit here at another pharma conference, I start to reflect on how they have changed over the years.
Cuttsy + Cuttsy
- Cuttsy+Cuttsy awarded CPD Platinum by the IPA
- Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation.
Cuttsy + Cuttsy
- Clinical Trials Materials: Getting the Basics Right
- For those unfamiliar with them, clinical trials can be rather bewildering. This presents problems when it comes to recruiting patients — how can we make sure they understand what they are signing up for?
Cuttsy + Cuttsy
