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Impetus Digital

Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education to life science companies from around the globe since 2008.

The HIPAA- and GDPR-compliant Impetus InSite Platform® allows for sustained healthcare stakeholder communication, collaboration, education, and insight synthesis longitudinally.

Impetus Digital works with life science teams across all functions, in all therapeutic areas, along the continuum of brand life cycles. We also partner with select agencies and clinical research organizations.

TOOLS:

The Impetus InSite Platform® comprises a myriad of cutting-edge digital collaboration tools, including:

  • InSite Exchange™ - our popular asynchronous, but highly interactive, discussion forum
  • InSite Surveyor™ - a survey tool that lets clients ask blinded rating, ranking, multiple-choice, or short-answer questions
  • InSite Annotator™ - an easy-to-use annotation tool that removes issues with version control or track changes
  • InSite Selector™ - an interactive drag-and-drop tool that lets participants easily build slide decks of rank messages
  • InSite Rater™ - an interactive widget that allows a visual approach to rating questions
  • InSite Sailing™ - a virtual and customizable version of our popular live workshop activity “sails and anchors”
  • Case studies - Accumulate case studies for educational purposes or determine the role of your product in different patient populations and situations
  • Online debates - our “great debate” tool is ideas for discussing controversial topics and seeing things from both sides of an argument
  • “Six thinking hats” - an effective tool for in-depth problem-solving
  • Interactive web meetings
  • Webcasts & training

Our best-in-class technology and services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

Please visit our website www.impetusdigital.com for more information, use cases, and case studies.

Areas of Expertise

  • Virtual and in-person advisory boards, working groups, and steering committees
  • Publication planning and development
  • Execution of virtual medical education, training, and other learning activities
  • Patient journey mapping
  • Treatment pathway profiling
  • Virtual journal clubs
  • Co-creation of scientific, regulatory, educational, and promotional materials
  • Strategic, logistic, and technical support
  • Stakeholder management
  • Content development
  • Medical writing
  • Event management
  • Virtual event planning
  • Grant review programs
  • Grant development programs
  • Social media engagement content development
  • Conference engagement programs
  • Clinical trial collaboration and communication
  • And more!

Team

Natalie Yeadon
Co-owner/Managing Director
nyeadon@impetusdigital.com
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Janice Smith
Co-owner/Managing Director
janice@impetusdigital.com
View LinkedIn profile

Press Releases

Live Webinar: Accelerating Revenue Cycle Performance in the Healthcare Industry

Fireside Chat with Michael Duke, Principal, Healthcare Consulting Practice at Baker Tilly US

Live Webinar: Pioneers of the First Virtual Hospital

Fireside Chat with Raphael Rakowski, Executive Chairman at Medically Home

Live Webinar: Making Actionable Health Information More Accessible Through Point-of-Care Testing

Fireside Chat with Hector Bremner, CEO of Avricore Health

InSite Events™ selected as an honorable mention in Fast Company’s 2021 World Changing Ideas Awards

From a cleaner freight train to an automated beehive, a way to recycle fabric, and other bold, new technologies, the 5th annual awards honor the products, concepts, companies, policies, and designs that are pursuing innovation for the good of society and the planet.

PRESS RELEASE: IMPETUS DIGITAL LAUNCHES INSITE EVENT™

Impetus Digital launches InSite Event™ -  the most comprehensive virtual event platform for life science companies, delivered with white glove service

Live Webinar: COVID-19 Has Changed Live Events Forever!

We invite you to join Impetus Digital and the Medical Affairs Professional Society (MAPS) on February 19, 10 am EST, for a thought-provoking webinar around the future of virtual events.

Press release: InSite Event™ named one of the most innovative services of 2020
Impetus Digital official statement on COVID-19

White Papers and Resources

Digital technologies: Pharma’s answer to achieving net zero emissions?
Congress eHuddle & Debrief Session: A Customer Story
How a Pharma team hosted daily MSL “eHuddles” during ASCO 2021 plus a post-congress debrief session using our asynchronous platform.
Health literacy in the time of COVID-19

In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health literacy has never been more important.

Parallel HCP-Patient Advisory Boards: A Customer Story
Learn how a Pharma team engaged both dermatologists and patients with psoriasis in two parallel virtual advisory boards.
Top-10 ways that Pharma teams can fight the climate crisis

Ten easy steps that individual medical, marketing, clinical, regulatory, and market access teams can take to reduce their own footprints.

Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand

The Impetus InSite Platform® can be used to facilitate virtual and hybrid engagement at all stages of the product lifecycle. Here, we share 10 of the most popular ways to use it for virtually launching a brand!

Virtual Speaker Program: A Customer Story

Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions.

FREE eBook: The Complete Guide to Virtualizing In-person Meetings

Download our latest eBook for free to learn about the innovative ways clients have used our synchronous and asynchronous virtual tools to engage participants and virtualize their meetings and events.

MSL Digital Offices and HCP Community Boards: A Customer Story

Learn how our client is leveraging the Impetus InSite Platform® to host company-wide “digital offices” and community boards for MSLs and HCPs to connect one-on-one or one-to-many.

Top 10 ways that Medical Affairs teams can leverage the Impetus InSite Platform®

Some of the most popular and innovative ways of using our cutting-edge asynchronous and synchronous virtual tools for Medical Affairs teams.

Virtual MSL training on the Impetus InSite Platform®: A Customer Story
How a client used our award-winning virtual engagement and learning tools to produce a series of online training modules.
Gamification for patient care, medical education, and virtual engagement
Top 10 Tips to Increase Engagement During Virtual Events

Natalie Yeadon shares her top tips for making your virtual events engaging and interactive

InSite Events™ National Pharma Meeting: A Customer Story

How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online.

Top 10 Tips for Running a Successful Virtual Event

Based on 13 years of experience in virtualizing life science meetings and events

Innovation Networking Event on the InSite Events™ Platform

A customer story

Looking back at the year when everything changed

COVID-19 has impacted every aspect of our lives, from the way we shop for groceries to the way we conduct work and interact with healthcare providers and our families.

Virtual HealthTech conference powered by Impetus Digital: A Customer Story

In this customer story, we summarize one of the pilot projects conducted using our new and award-winning platform: InSite Event™.

Delphi Technique Virtual Co-creation: A Customer Story

How a client leveraged the Delphi technique to co-create a consensus statement and algorithm using virtual touchpoints.

Top 10 Tips for Creating Company Culture in a Virtual World

Remote work is here to stay. Learn how companies and employees can thrive in this new environment

Environmental impact of in-person vs. virtual meetings

Although it will be tempting to resume in-person activities in the same capacity as before, we need to weigh the pros and cons of virtual vs. in-person vs. hybrid events when deciding on future engagement strategies.

Top 10 Reasons Why Virtual Collaboration and Medical Education Will Persist in the New Normal

Even after the pandemic is long behind us, virtual collaboration will become mainstay in Pharma.

"Fishbowl" Web Meeting for Internal POA Discussions: a Customer Story
Learn how our client successfully carried out a set of three virtual plan of action (POA) discussions, including one internal “Fishbowl” web meeting.
Ongoing Virtual Communication between MSLs and Physicians: a Customer Story
Learn how one of our clients used the Impetus InSite Platform to connect their MSLs with regional groups of physicians.
InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping

Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE.

Top 10 Tips for “Virtualizing” In-person Meetings

With over 11 years of experience in virtualizing meetings in the life science industry, Impetus Digital has a wealth of experience and knowledge to share.

Virtual Hackathon on Healthcare Innovation: a Customer Story

How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results.

Secondary effects of COVID-19 on the healthcare system and patients

We are getting to the point where we need to start considering the long-term effects on the healthcare system when making decisions.

National Educational Webcast on Virtual Care: a Customer Story

Learn how our client used Impetus Digital's virtual tools and services to develop and execute a national educational webinar on telehealth.

Top 10 Tips for Optimizing Asynchronous Virtual Meetings
Natalie Yeadon shares her expertise on how you can make the most out of your asynchronous virtual meetings and ask effective questions virtually.
“Virtualizing” a Company Brand Planning Meeting: a Customer Story

Find out how Impetus Digital helped virtualize their client's internal brand planning session

Working with, Advocating for, and Empowering Patients

A holistic view of how to work with patients virtually

“Virtualizing” an In-person Meeting: a Customer Story

Learn how Impetus Digital helped a client “virtualize” their planned in-person meeting.

“Fake News” and Credibility in Medical Publishing
Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.
Virtual Research Grants Submission and Approval Program
Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person.
Top 10 Most Important Advisor Questions

Impetus Digital shares its Top 10 list of the most important advisor questions.

Obstetrics Virtual Journal Club: An Impetus Digital Customer Success Story

Our online solutions are not just for advisory boards - find out how one client leveraged the Impetus InSite Platform® for a virtual journal club.

Videos and Podcasts

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Company Details

Impetus Digital

Contact Website

Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada

Latest content on this profile

Unlocking the Potential of Electronic Medical Records Using Artificial Intelligence
Dr. Javier Mendoza, Gastroenterologist and Digital Health Expert, explores digital health in medicine and clinical research, natural language processing, the ethics surrounding AI, and his experience as a medical doctor making the shift to digital health.
Impetus Digital
Live Webinar: Accelerating Revenue Cycle Performance in the Healthcare Industry
Fireside Chat with Michael Duke, Principal, Healthcare Consulting Practice at Baker Tilly US
Impetus Digital
Driving Healthcare Decisions with Natural Language Processing
Dr. Sabita Sankar, VP of Business Development at HUMA.AI, discusses “human-centric AI” and how to automate healthcare through human language, with special focus on the applications for Medical Affairs, Clinical, Regulatory, and Commercial Pharma teams.
Impetus Digital
Digital technologies: Pharma’s answer to achieving net zero emissions?

Impetus Digital
The Real-Time Health System: Accelerating Workflows with Data
Bree Bush, Vice President, Chief Data Officer at GE Healthcare, dives into simulation modeling and advanced analytical tools to optimize inpatient, procedural, and clinic capacity; the concept of “real-time healthcare”; digital transformation in healthcare and medical research, and much more.
Impetus Digital
The Future of eHealth: Contactless Health Monitoring
Laurence Pearce, CEO & Founder of Xim Ltd, creators of Lifelight®, discusses the need for personal health monitoring; traditional issues associated with population health screening; AI, machine learning, and computer vision in healthcare and medicine, and many other interesting topics.
Impetus Digital