Page & Page

• Creative facilitation: We facilitate workshops focused on brand building and for the development of successful communication, whatever the end media. It is our job to stimulate your imagination.
• Campaign development: We produce award-winning beautifully crafted campaigns that generate measurable success. We imagine, create, write and design for word-of-mouth, digital, print, exhibition. In fact, the medium we choose will be entirely appropriate to the insights and ideas we’re using to reach your target audience.
• Brand strategy: Businesses need to be clear about their purpose. In this day and age if people are to immerse themselves in your brand, that purpose has to go beyond being purely commercial.
• Digital & design: Digital is an attitude and not a strategy. The key to success with any digital channel is in interrupting the target audiences’ media habits which in turn means having a clear strategy. Digital can be functional and digital can be entertainment – or it can be something in between.

Page & Page welcomes Clare Bates to the team

Page & Page is delighted to welcome Clare Bates to their rapidly expanding team. She brings 17 years’ experience which includes developing content for the pharma and medical devices industries.

Page & Page: PMEA finalists 2018

Page & Page have been shortlisted for the "Excellence in Marketing Established Products" award for their work in the nutrition industry.

Page & Page are Growing

In the past month Page & Page have taken on three new starters, so we’d like to take this opportunity to introduce them to you.

Page & Page: How much longer can they keep it a secret?

With the appointment of Paul Townley-Jones as Director of Brand and Strategy and Richard Rizzo-Hills as Senior Account Manager, Page & Page continue to grow the agency’s offering across the widest range of media.

Happy Hearts

Is Valentine's Day good for your heart?

The Real & The Honestly Fake

In the age of the Instagram filter and the selfie, there appears to be no place in healthcare creative for false perceptions. You’re either REAL, or you’re HONESTLY FAKE.

Tinnitus Awareness Week: Tea for Tinnitus

It's Tinnitus Awareness Week 4-10 February 2019. You can help by taking part in Tea for Tinnitus and increase awareness of this debilitating condition.

Not another weight-loss ad

Christmas is over and the gyms are packed, it’s a never-ending tale. But why do we do it to ourselves every year?

Page & Page has been shortlisted for an award!

Page & Page are excited to be shortlisted for a PM Society Award

Givers and Takers

Have we lost the ability to identify the difference between net givers and net takers of energy?

Focus on doing one thing well

Does pharma have something to learn from Welsh jeans maker Hiut Denim when it comes to focus?

Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?

What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?

Video – The importance of efficient ideas

With the right idea, video is a powerful tool within any industry, with the wrong idea it can become a time-consuming money sponge. An efficient idea is a must.

Is healthcare behaving badly with plastic?

It’s time for the healthcare sector to demonstrate leadership in plastic recycling and the use of sustainable plastics.

Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?

Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff University Centre for Medical Education. His witty explanations of what is actually happening in our heads are now contributing to the way we develop campaigns on behalf of clients like yourselves.

The power of video

Video is not a new marketing channel. Compared to the realms of augmented and virtual reality it’s been around for donkey’s years. And yet video has continued to grow in popularity across the globe more than any other mode of communication. Last year video accounted for 73% of global traffic, with a surprisingly small percentage of that being footage of adorably fluffy kittens/puppies/insert favourite infant animal, or even people ‘accidentally’ injuring themselves in hilarious and evermore imaginative ways.

Apple Watch Series 4: A life-saving tool or just making us more health obsessed?

Apple’s latest Watch boasts lots of new health and fitness features. But are these really beneficial? Or are they just making us more health obsessed?

Seduce anyone in four simple steps

You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to do it quickly too, don’t you? Written by Stephen Page, Brand and strategy stephen@PageandPage.uk.com

Money, sex and power

What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

If you’re not thinking segmentation, you’re not thinking

Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation. Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results.

I spoke to Craig Galloway, an Associate Director of Marketing at Allergan on what he thinks the challenges are with implementing segmentation.

Written by Paul Townley-Jones, Director of Brand & Strategy @ Page & Page

Omni-empathy

So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are we?

Using contextual moments in marketing

Creativity has lost its worth

Creativity has lost its worth, and sadly it is undermining effectiveness

No one is listening to you!

We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide, useful for any target audience with cutting edge insights about how to communicate more effectively.

Empowering nurses to transform patient care

As Sustainability and Transformation Plans (STPs) turn to action across England, Page & Page’s Communications Director Cori Hollenbach explores whether healthcare companies are considering the influence nurses can have on promoting shared-decision making in prescribing.

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