For those who can imagine better, Page & Page and Partners (P&P) is home to meaningful encounters of a marketing, communication and creative kind: a place where clients, their audiences and imagination come together in innovative and sustaining ways.
We are a creative communications agency specialising in health, lifestyle and wellness, here to help extraordinary people do extraordinary things. Things that take more effort, more imagination, more guts…
Our approach
To be a P&P team member you have to be a particular type of person. You have to believe that it is only by seeing the world out other people’s eyes that you can solve real-life challenges, gain insight and make true progress. We call it active consideration.
Collaboration and imagination
Seeing the word through other people's eyes gives us the power to think differently, implement and craft new solutions.
Our 4Ds process
Our risk mitigating process ensures that all our projects follow a tight, transparent framework which includes:
– Insight mining to discover and define integrated strategic communications
– Data analysis to optimise the use of media and create compelling content
– Identification of key performance indicators to ensure campaigns deliver measurable business results
Every campaign we develop is based upon an audience insight. It’s using this insight creatively that ensures our clients to meet their business objectives.
We describe it as effective creativity from better process.
What we do
Rescue – transforming struggling brands into market leaders
Revitalise – breathing new life into stale brands to gain a competitive edge
Re-position – preparing brands to capitalise on upcoming trends and future-proof their business
Launch – activating brands to capture the curiosity of new audiences and reinforcing loyalty of existing ones
How we do it – by tapping into your imagination (and doing some shoe shifting)
We all spend a lot of time with our heads down, working hard on campaigns. But every now and again, we think it’s healthy to put the day-to-day work to one side and consider some of the bigger issues.
We run the Imagine Sessions in a variety of inspiring (and often secret) venues where we bring together leading healthcare communicators in an informal environment to imagine how things could
be done differently. No deadlines, bosses or shareholders to worry about for an evening. In fact, no rules at all, except to let your imagination run free, share ideas and see what comes out.
Forget the Box ( 2014)
We’ve written a book designed to help business people collaborate with creative people. We focus on the brief as a bridge, giving everyone a stake in a better outcome. Inspiring you to go beyond expectations and ensuring effective use of time, budget and energy. Forget the Box version III is due for launch towards the end of 2020.
Page & Page is delighted to welcome Clare Bates to their rapidly expanding team. She brings 17 years’ experience which includes developing content for the pharma and medical devices industries.
Page & Page have been shortlisted for the "Excellence in Marketing Established Products" award for their work in the nutrition industry.
In the past month Page & Page have taken on three new starters, so we’d like to take this opportunity to introduce them to you.
Within the healthcare industry, any patient-facing activity has traditionally been the domain of marketing teams – be that brand marketing or marketing individual products. Recently, however, a trend has emerged for medical affairs professionals and teams to become much more involved in activities relating to patient engagement and communicating with healthcare practitioners.
The art of active listening explores the links between effective communication and better patient concordance and medical outcomes, why many HCPs still overestimate their ability to communicate effectively and the opportunity this presents to industry to better support HCPs in this role.
What’s in a name? explores the idea that those healthcare organisations that develop tools and support structures to improve concordance will be at an advantage when it comes to product procurement from HCPs in the future.
This is the first in a series of articles where we explore how the current climate presents companies with a multitude of opportunities to improve communication between healthcare organisations and HCPs, and between HCPs and their patients - ultimately leading to improved patient outcomes
In times of uncertainty it is critical for businesses to take action to protect their brand image and longevity.
It's likely that video is about to replace a lot of your face-to-face appointments.
As businesses gauge the potential impact of coronavirus (COVID-19), with a sense of fear and pessimism causing a dampening of economic activity and suspension of the stock market, the healthcare industry is one of the most vulnerable.
No two people are the same nor as individuals are we particularly predictable – we might like to think we are because at some point in time someone decided that being predictable equated to being balanced.
What are you looking to achieve with data and how are you preparing yourself to react to the results?
A fond farewell to The Year of the Pig
Whether you are taking part in Dry January, Veganuary, or any other health regime, just keep going!
It is difficult to move these days without bumping into the term ‘self-care’; it is everywhere.
Of all the challenges facing humanity, one thing continues to dominate: the pursuit of saving time.
Can HCPs help patients by listening more?
Personal health and wellbeing has never been more a part of the public conscious than it is now.
Social media - friend or foe?
Picture the most amazing day of your life.
A work-life balance may be pampering the individual but is it strangling society?
Water water everywhere..but are we drinking it?
Do you know yours?
Could it be, that money isn't everything afterall? Surely not.
Data is the most valued commodity of the modern world. For P&P it's all about the application.
P&P are thrilled to attend the Communiqué Awards ceremony this evening.
It’s Cervical Screening Awareness week 10-16 June, so now is the perfect time to check when your last appointment was.
World Digestive Health Day (WDHD) is held every year on 29 May, so now is the perfect time to redress the nutrition balance
To give a brief strong direction, we need to ascertain how the brand intends to win attention, how it will engage, what its call to action will be and how to build up trust with the audience. It is a chance to take your brand story and archetypes and decide precisely what and how you want to communicate to the outside world.
P&P are shortlisted for the ‘Craft in Film’ category at this year’s PM Society Digital Awards
This week we received the exciting news that we have been shortlisted for the Times Business Awards 2019, Tunbridge Wells in the 'Best Business 1-25 Employees' category.
As a small, boutique agency we can and do invest heavily in our team, who produce amazing results for our clients.
Autism awareness week highlights the need to support those suffering from the condition, and their families and carers.
International Women's Day has been celebrated since its inception in 1911. But how far have we come?
Understanding your users’ needs is more critical online today than ever. A site should mould itself around these insights, deliver those needs quickly, efficiently and with plenty of white space.
Is Valentine's Day good for your heart?
In the age of the Instagram filter and the selfie, there appears to be no place in healthcare creative for false perceptions. You’re either REAL, or you’re HONESTLY FAKE.
It's Tinnitus Awareness Week 4-10 February 2019. You can help by taking part in Tea for Tinnitus and increase awareness of this debilitating condition.
Christmas is over and the gyms are packed, it’s a never-ending tale. But why do we do it to ourselves every year?
Page & Page are excited to be shortlisted for a PM Society Award
Have we lost the ability to identify the difference between net givers and net takers of energy?
Does pharma have something to learn from Welsh jeans maker Hiut Denim when it comes to focus?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?
With the right idea, video is a powerful tool within any industry, with the wrong idea it can become a time-consuming money sponge. An efficient idea is a must.
It’s time for the healthcare sector to demonstrate leadership in plastic recycling and the use of sustainable plastics.
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff University Centre for Medical Education. His witty explanations of what is actually happening in our heads are now contributing to the way we develop campaigns on behalf of clients like yourselves.
Video is not a new marketing channel. Compared to the realms of augmented and virtual reality it’s been around for donkey’s years. And yet video has continued to grow in popularity across the globe more than any other mode of communication. Last year video accounted for 73% of global traffic, with a surprisingly small percentage of that being footage of adorably fluffy kittens/puppies/insert favourite infant animal, or even people ‘accidentally’ injuring themselves in hilarious and evermore imaginative ways.
Apple’s latest Watch boasts lots of new health and fitness features. But are these really beneficial? Or are they just making us more health obsessed?
Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation. Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results.
I spoke to Craig Galloway, an Associate Director of Marketing at Allergan on what he thinks the challenges are with implementing segmentation.
Written by Paul Townley-Jones, Director of Brand & Strategy @ Page & Page
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