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Ashfield publishes patient support blog series

Read Ashfield's five-piece blog series to learn the components of a successful patient support programme (PSP).

Following our popular blog post, ‘The five big pitfalls to avoid for successful patient support programmes’, we’re taking each pitfall in turn to look in more detail at what it takes to succeed.

Step one:  Define your objectives and be able to measure and report on them

Measurement and reporting may sound like something you think about towards the end of a programme, but actually it’s one of the first things you should address. It’s a huge reason why PSPs fail, and it’s because either the right objectives haven’t been set in the first place, or because there aren’t the proper systems in place to capture and report on the objectives.

Defining objectives


Within a multi-disciplinary team, ask the following questions to get clarity and consensus on the reasons why you are investing in a PSP:
  • What is the patient experience, or “journey” as it is commonly called, throughout their disease discovery, diagnosis and treatment?
  • What and where are the therapy failure points e. what are the critical points in the patient journey where they are most likely to become non-adherent and why?
  • What is the revenue value of the medication per patient if adhered to properly throughout the course of treatment? How much does it cost to acquire a new patient vs retaining a current one?
  • What are the challenges at this point in the lifecycle for this particular product? E.g. is it a new, complex biologic requiring intensive support or an established, mass market drug-device combination with declining market share?
  • What are the expected health outcomes and how do these differ based on demographics and disease states?
  • What improvements in their quality of life can the patient expect?
  • Who are the other stakeholders involved (e.g. carers and HCPs) and what would treatment adherence and better outcomes mean to them?
Once these factors are understood, objectives can be established for a patient support programme that will truly meet organisational goals while optimising patient outcomes.

Please click here to read the rest of the article, on getting the proper measurement and reporting systems in place to assess whether the programme is meeting its goals. 

Alternatively, contact Nagore.Fernandez@ashfieldhealthcare.com to find out how we can help you.  

10th August 2017

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