Please login to the form below

Blue Latitude boosts its team

Blue Latitude has appointed Ben Routley, Natalie Seebeck and Kasia Zygadlewicz to its team, following a series of new business wins and increased work from existing clients.


From left: Ben Routley, Natalie Seebeck and Kasia Zygadlewicz in Blue Latitude's new offices near Farringdon

Routley joins the London-based strategic marketing consultancy as an account director from AMICULUM Digital, where he was commercial lead, having moved to that company from Havas Lynx.

In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services.

Seebeck comes to Blue Latitude from Spoonful of Sugar, where she was solutions director, and prior to that she served at Atlantis Healthcare as a senior consultant.

As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.

Finally, Zygadlewicz comes to Blue Latitude's creative team as art director having previously worked at McCann Healthcare in Paris and HAVAS Life in London.

Martin Brass, Blue Latitude's co-founder and managing director, said: “We're all very excited to have Ben, Natalie and Kasia join Blue Latitude during this exciting period of growth."

“Their personalities, experience and skill sets will expand our talent pool and contribute to Blue Latitude's unique approach to creating exceptional strategic, customer experience and creative services.”

Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors. She joined the agency in August 2013 with 20 years' experience in human factors, usability and user experience.



For more information on Blue Latitude or to schedule an interview with Ben Routley, Natalie Seebeck, Kasia Zygadlewicz or Elisa Del Galdo, please contact Selina Wragg, Digital Content Manager at Blue Latitude via email selina.wragg@bluelatitude.net or call +44 (0) 203 328 1858. 

About us

Blue Latitude is a strategic marketing agency, focusing on creating exceptional customer experiences in healthcare to positively influence lives. Our core capabilities are Strategy, Customer Experience and Creative Services. We solve complex problems, delivering value to our client’s customers and wider business.

6th January 2015

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

Latest content on this profile

Report: Customer experience, shaping digital healthcare
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes.
Blue Latitude Health
The changing face of pharma in the precision era
Blue Latitude Health speaks to Nancy Brandt, a Senior Leader in Global Medical Information at a top 20 biopharma organisation. Here, she reveals what pharmaceutical companies need to do to prepare to bring precision medicines to market and how she is ensuring the patient is consulted every step of the way.
Blue Latitude Health
Creative problem solving, solved
Customer Experience Consultant Eimear Power explains how pharma teams can unlock their creativity and foster truly innovative ideas.
Blue Latitude Health
Three strategies for managing loss of exclusivity successfully
Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.
Blue Latitude Health
Empowered patients: shaking the foundations of healthcare
Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to make a more accurate treatment decision. Here we discuss the barriers, opportunities and potential outcomes of the precision medicine era in healthcare.
Blue Latitude Health
A uniquely English genomic medicine service
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist and Director of Public Health at Genomics England, to find out how the NHS is achieving this goal.
Blue Latitude Health