Please login to the form below

Blue Latitude boosts its team

Blue Latitude has appointed Ben Routley, Natalie Seebeck and Kasia Zygadlewicz to its team, following a series of new business wins and increased work from existing clients.


From left: Ben Routley, Natalie Seebeck and Kasia Zygadlewicz in Blue Latitude's new offices near Farringdon

Routley joins the London-based strategic marketing consultancy as an account director from AMICULUM Digital, where he was commercial lead, having moved to that company from Havas Lynx.

In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services.

Seebeck comes to Blue Latitude from Spoonful of Sugar, where she was solutions director, and prior to that she served at Atlantis Healthcare as a senior consultant.

As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.

Finally, Zygadlewicz comes to Blue Latitude's creative team as art director having previously worked at McCann Healthcare in Paris and HAVAS Life in London.

Martin Brass, Blue Latitude's co-founder and managing director, said: “We're all very excited to have Ben, Natalie and Kasia join Blue Latitude during this exciting period of growth."

“Their personalities, experience and skill sets will expand our talent pool and contribute to Blue Latitude's unique approach to creating exceptional strategic, customer experience and creative services.”

Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors. She joined the agency in August 2013 with 20 years' experience in human factors, usability and user experience.



For more information on Blue Latitude or to schedule an interview with Ben Routley, Natalie Seebeck, Kasia Zygadlewicz or Elisa Del Galdo, please contact Selina Wragg, Digital Content Manager at Blue Latitude via email selina.wragg@bluelatitude.net or call +44 (0) 203 328 1858. 

About us

Blue Latitude is a strategic marketing agency, focusing on creating exceptional customer experiences in healthcare to positively influence lives. Our core capabilities are Strategy, Customer Experience and Creative Services. We solve complex problems, delivering value to our client’s customers and wider business.

6th January 2015

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health
Crusader House
145-157 St John Street
London
EC1V 4QJ
United Kingdom

Latest content on this profile

The Challenges Of UX In Healthcare: Technology To Change Lives
Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today.
Blue Latitude Health
Medical information in precision medicine
Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.
Blue Latitude Health
Behavioural insights to navigate complex healthcare markets
Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.
Blue Latitude Health
Biotech: it's a people business
Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.
Blue Latitude Health
Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.
Blue Latitude Health
Personas: a top tool for personalising pharma marketing campaigns
Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.
Blue Latitude Health