Please login to the form below

Blue Latitude Health shortlisted for two PMEA 2015 awards

Blue Latitude Health’s Medical Information Cascade project for Eli Lilly and Company has been shortlisted in the Excellence in Physicians/Healthcare Provider Support Programmes and Innovation categories.

Blue Latitude Health, a creative marketing consultancy specialising in healthcare, announced today that their Lilly Medical Information Cascade project has been shortlisted for two PMEA 2015 categories: Excellence in Physicians/Healthcare Provider Support Programmes and Innovation.     

Fred Bassett, Co-Founder and Head of Strategy, Blue Latitude Health: 

“We're proud to see our consultancy and clients' work honoured at PMEA 2015. This is a great moment for us as a business; our customer experience and strategic teams have been working to create a cascade of interactions responding to medical information requests from healthcare professionals. Our unique approach combined SEO tactics, user-centred design methodologies, and the provision of capability training to deliver a first line medical information portal online – the first of its kind.”  

He added, “We are thrilled to be recognised for our innovative work and the unique way we have transformed how our clients engage with healthcare professionals. As more and more digital natives become HCPs, they will naturally seek out information online. The pharmaceutical and wider healthcare industry needs to meet these critical industry needs through innovative solutions.”  


PMEA 2015 reflects the ongoing changes in healthcare, and is specifically designed to recognise and commend excellence, best practice and innovation in local, European and international healthcare markets. This year, the awards will be presented at a black tie dinner on the 25th November at the Lancaster London Hotel.   

The shortlist of finalists can be found here.

***

About Blue Latitude Health  

Blue Latitude Health is a new breed of creative marketing consultancy.

Our combination of heritage, approach and capability gives us a unique perspective in healthcare marketing. It means we’re ideally placed to unlock the potential in healthcare products and services.

Founded in 2002 as a marketing consultancy with digital expertise, we now work with some of the most influential healthcare brands in the world.

Thanks to our consultancy background, we’re used to seeing marketing as part of the wider landscape. We provide value across the full panorama of our clients’ marketing challenges:  
  • Organisational change 
  • Brand strategy 
  • Customer engagement    
For more information, please visit: http://bluelatitude.net/ or follow Blue Latitude Health on Twitter (@blue_latitude).  

For press enquiries please contact:

Sophie Berger, Marketing Manager at Blue Latitude Health via email: sophie.berger@bluelatitude.net or call: +44 (0) 203 328 1840.   
Sylvie Berrebi, PR Consultant via email on: sylvie.berrebi@bluelatitude.com or call: +44 (0)7795 197271.

9th October 2015

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

Latest content on this profile

Empowered patients: shaking the foundations of healthcare
Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to make a more accurate treatment decision. Here we discuss the barriers, opportunities and potential outcomes of the precision medicine era in healthcare.
Blue Latitude Health
A uniquely English genomic medicine service
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist and Director of Public Health at Genomics England, to find out how the NHS is achieving this goal.
Blue Latitude Health
Diagnosing the lag in neuropsychiatric treatments
The number of mental health research programmes in larger drug firms has shrunk by 70% in the past decade. Blue Latitude Health Senior Associate Consultant Sana Rahim explores this drop in investment and explains why developing a market-orientated model is vital for making progress.
Blue Latitude Health
Precision paediatrics: Treating patients with CAR-T
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking CAR-T therapy for the first patient in Europe, and how the centre of excellence has adapted to make precision medicine a reality
Blue Latitude Health
What does it mean to be an agile organisation
We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market.
Blue Latitude Health
Battling breast cancer with precision medicine (Part 2)
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives his side of the story and explains how industry can help oncologists treat more patients with targeted therapies.
Blue Latitude Health