Blue Latitude Health,
a new breed of creative marketing
consultancy specialising
in healthcare, is pleased to announce that Martin Brass, Co-Founder and
Managing Director at Blue Latitude Health, and David McKimm, Director, Strategy
and Supplier Management for the Centre of Excellence at Johnson & Johnson, will
co-present at the 5th
Annual
ProcureCon Healthcare conference on Tuesday 1st March in Zurich
(Switzerland) at 3:00pm.
David and Martin will present on the topic “Optimising Your Marketing
Spend in New Ways to Create Value for Your Customers” which is part of the
Innovation track. The presentation tells the journey that a client and agency
go on and aims to change the way the Procurement professionals, in the audience,
think about optimising value. They share
the working practices Blue Latitude Health and Johnson & Johnson developed
as creative and strategic partners, enabling them to deliver value to the business
as well as services and collateral that truly met the end users’ needs.
David McKimm commented:
“Today, in 2016,
we are marketing our products in a highly competitive multichannel world. There
are not just three or four channels, but there is a proliferation of channels,
choices and expectations. This fragmented
and complex environment is the backdrop for working with different marketing
partners. At Johnson & Johnson, we recognised some time ago that we
needed to approach things differently: Rather than being product focused, we
began to be customer focused, which meant transforming our business and
marketing processes and working in a different way.”
Martin Brass
said:
“Our
combination of heritage, approach and capability gives us a unique perspective
in healthcare marketing. It means we’re ideally placed to unlock the potential
in products and services. We are exceptionally proud of our partnership with
Johnson & Johnson, and the work we have jointly undertaken that truly changes
behaviours in their customers and delivers value against their wider business objectives.’’
For more information on Martin Brass and David
McKimm’s presentation: http://procureconhealthcare.wbresearch.com/main-day-1-driving-change-and-transformation-to--create-value-for-patients----agendaday
For more information on ProcureCon Healthcare go
to: http://procureconhealthcare.wbresearch.com/
About
ProcureCon Healthcare
In
its 5th consecutive year, ProcureCon Healthcare has firmly established itself
as a gathering for global and regional CPOs and heads of procurement actively
engaged in the evolution towards full strategic procurement.
ProcureCon
Healthcare continues to be rated as the leading global healthcare procurement
benchmarking event by those who know it best – senior procurement leaders from
the top 120 Pharma, Generics, Med Tech and Biotech companies operating in
Europe today.
ProcureCon
Healthcare returns to Zurich on the 1st-3rd of March 2016 with more speakers,
case studies, streams, content and time to network with over 250 attendees,
including over 20 CPOs and Heads of Procurement.
About
Blue Latitude Health
Blue
Latitude Health is a new kind of creative marketing consultancy. We combine the vision of a consultancy with
the creativity of an agency.
Our
combination of heritage, approach and capability gives us a unique perspective
in healthcare marketing. It means we’re ideally placed to unlock the potential
in products and services that save and transform lives.
Founded
in 2003 as a marketing consultancy with digital expertise, we now work with
some of the most influential healthcare brands in the world. Internationally
and regionally, we help across the full range of marketing challenges: Organisational
change, Brand
strategy, and Customer
engagement.
We
also won the PMEA Innovation Award 2015 for our work with Eli Lilly and Company
on the Lilly Medical Information Cascade.
Blue Latitude Health is 50 strong and based in
Central London. For more information, email us at hello@bluelatitude.net, visit http://bluelatitude.net/ or follow Blue Latitude Health
on Twitter @blue_latitude.
For press
enquiries, please contact:
Blue Latitude Health
Sophie Berger, Marketing Manager
Email: sophie.berger@bluelatitude.net
T: +44 (0) 203 328
1840
Citigate Dewe Rogerson
Sylvie Berrebi, Director
Email: sylvie.berrebi@citigatedr.co.uk
T: +44 (0) 20 7282 1052