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Blue Latitude Health to sponsor and co-present in the Innovation Track at ProcureCon Healthcare 2016

Blue Latitude Health’s Managing Director, Martin Brass, and Johnson & Johnson’s Director, David McKimm, to co-present on the topic “Optimising Your Marketing Spend in New Ways to Create Value for Your Customers” at ProcureCon Healthcare conference.

Blue Latitude Health, a new breed of creative marketing consultancy specialising in healthcare, is pleased to announce that Martin Brass, Co-Founder and Managing Director at Blue Latitude Health, and David McKimm, Director, Strategy and Supplier Management for the Centre of Excellence at Johnson & Johnson, will co-present at the 5th Annual ProcureCon Healthcare conference on Tuesday 1st March in Zurich (Switzerland) at 3:00pm.  

David and Martin will present on the topic “Optimising Your Marketing Spend in New Ways to Create Value for Your Customers” which is part of the Innovation track. The presentation tells the journey that a client and agency go on and aims to change the way the Procurement professionals, in the audience, think about optimising value. They share the working practices Blue Latitude Health and Johnson & Johnson developed as creative and strategic partners, enabling them to deliver value to the business as well as services and collateral that truly met the end users’ needs.

David McKimm commented:

“Today, in 2016, we are marketing our products in a highly competitive multichannel world. There are not just three or four channels, but there is a proliferation of channels, choices and expectations. This fragmented and complex environment is the backdrop for working with different marketing partners. At Johnson & Johnson, we recognised some time ago that we needed to approach things differently: Rather than being product focused, we began to be customer focused, which meant transforming our business and marketing processes and working in a different way.”  

Martin Brass said:

“Our combination of heritage, approach and capability gives us a unique perspective in healthcare marketing. It means we’re ideally placed to unlock the potential in products and services. We are exceptionally proud of our partnership with Johnson & Johnson, and the work we have jointly undertaken that truly changes behaviours in their customers and delivers value against their wider business objectives.’’  

For more information on Martin Brass and David McKimm’s presentation:

For more information on ProcureCon Healthcare go to:

About ProcureCon Healthcare

In its 5th consecutive year, ProcureCon Healthcare has firmly established itself as a gathering for global and regional CPOs and heads of procurement actively engaged in the evolution towards full strategic procurement.

ProcureCon Healthcare continues to be rated as the leading global healthcare procurement benchmarking event by those who know it best – senior procurement leaders from the top 120 Pharma, Generics, Med Tech and Biotech companies operating in Europe today.

ProcureCon Healthcare returns to Zurich on the 1st-3rd of March 2016 with more speakers, case studies, streams, content and time to network with over 250 attendees, including over 20 CPOs and Heads of Procurement.

About Blue Latitude Health

Blue Latitude Health is a new kind of creative marketing consultancy. We combine the vision of a consultancy with the creativity of an agency. 

Our combination of heritage, approach and capability gives us a unique perspective in healthcare marketing. It means we’re ideally placed to unlock the potential in products and services that save and transform lives.

Founded in 2003 as a marketing consultancy with digital expertise, we now work with some of the most influential healthcare brands in the world. Internationally and regionally, we help across the full range of marketing challenges: Organisational change, Brand strategy, and Customer engagement.

We also won the PMEA Innovation Award 2015 for our work with Eli Lilly and Company on the Lilly Medical Information Cascade.

Blue Latitude Health is 50 strong and based in Central London. For more information, email us at, visit or follow Blue Latitude Health on Twitter @blue_latitude.

For press enquiries, please contact:  

Blue Latitude Health
Sophie Berger, Marketing Manager
T: +44 (0) 203 328 1840  

Citigate Dewe Rogerson

Sylvie Berrebi, Director
T: +44 (0) 20 7282 1052

19th February 2016


Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Blue Latitude Health
Crusader House
145-157 St John Street
United Kingdom

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