Please login to the form below

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.


Summary/transcript


Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.


Designing services in health care can seem like a fairly straightforward thing. Right?. You have to develop something that has clinical effectiveness. Develop a service that delivers cost effectiveness for the people who are paying for it, whether those be payers or the patients themselves. You need to make sure that that service has some level, some sensible level of user engagement, such that people engage with the service and their behaviour is changed. And if you can do all of those things then maybe, just maybe, you’ll shift the patient outcomes.
 

There was a study done by a cross-functional group of clinicians and user experience experts into CPR apps. Okay. So, these are apps that sit on your phone and you’re meant, as a customer, to pull up those apps in a moment of crisis, when about to perform CPR. It’s meant to give you some guidance in how to deliver CPR; which is a pretty scary thing, I’ve got to say.  

This group tested 61 apps. Of those, only 13 met the most basic clinical requirements.. And of the 13 that passed that first clinical test, were then put into user experience testing, to make sure that users could actually navigate the app and use it to deliver or receive the information that they felt was important in delivering CPR and on that second check, only five apps made it through, okay?
 

So, you look at this list. It’s got to deliver a clinical benefit. It’s got to deliver user engagement or allow users to engage in way that makes sense. Seems pretty simple, and yet on a relatively simple example you’ve got a 1 in 12 chance of picking an app that is actually going to help you save the person’s life who is in front of you. 

_____________________________________________________________



At Blue Latitude we are committed to understanding customer needs and placing them before channel or technology choice. 

We don't have a vested interest in the tactics or solutions we recommend. It means clients can trust us to deliver the insights and objective advice they need to move forward.

From strategists and analysts to sector experts and user experience designers, our people can help you better engage your customers. Find out more about patient information-seeking behaviour by downloading our free illustration: http://blul.at/1s8vLr9

Find out more about what we can do for you. Request a free multichannel consultation with one of our Senior Consultants - http://blul.at/1hMqiBK

12th June 2014

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health
Crusader House
145-157 St John Street
London
EC1V 4QJ
United Kingdom

Latest content on this profile

The Challenges Of UX In Healthcare: Technology To Change Lives
Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today.
Blue Latitude Health
Medical information in precision medicine
Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.
Blue Latitude Health
Behavioural insights to navigate complex healthcare markets
Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.
Blue Latitude Health
Biotech: it's a people business
Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.
Blue Latitude Health
Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.
Blue Latitude Health
Personas: a top tool for personalising pharma marketing campaigns
Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.
Blue Latitude Health