Please login to the form below

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.


Summary/transcript


Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.


Designing services in health care can seem like a fairly straightforward thing. Right?. You have to develop something that has clinical effectiveness. Develop a service that delivers cost effectiveness for the people who are paying for it, whether those be payers or the patients themselves. You need to make sure that that service has some level, some sensible level of user engagement, such that people engage with the service and their behaviour is changed. And if you can do all of those things then maybe, just maybe, you’ll shift the patient outcomes.
 

There was a study done by a cross-functional group of clinicians and user experience experts into CPR apps. Okay. So, these are apps that sit on your phone and you’re meant, as a customer, to pull up those apps in a moment of crisis, when about to perform CPR. It’s meant to give you some guidance in how to deliver CPR; which is a pretty scary thing, I’ve got to say.  

This group tested 61 apps. Of those, only 13 met the most basic clinical requirements.. And of the 13 that passed that first clinical test, were then put into user experience testing, to make sure that users could actually navigate the app and use it to deliver or receive the information that they felt was important in delivering CPR and on that second check, only five apps made it through, okay?
 

So, you look at this list. It’s got to deliver a clinical benefit. It’s got to deliver user engagement or allow users to engage in way that makes sense. Seems pretty simple, and yet on a relatively simple example you’ve got a 1 in 12 chance of picking an app that is actually going to help you save the person’s life who is in front of you. 

_____________________________________________________________



At Blue Latitude we are committed to understanding customer needs and placing them before channel or technology choice. 

We don't have a vested interest in the tactics or solutions we recommend. It means clients can trust us to deliver the insights and objective advice they need to move forward.

From strategists and analysts to sector experts and user experience designers, our people can help you better engage your customers. Find out more about patient information-seeking behaviour by downloading our free illustration: http://blul.at/1s8vLr9

Find out more about what we can do for you. Request a free multichannel consultation with one of our Senior Consultants - http://blul.at/1hMqiBK

12th June 2014

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

Latest content on this profile

Fishawack Health, a new breed of global commercialization partner, fit for a post pandemic world
Our parent company, Fishawack Health has reorganized to deliver agile and innovative solutions for life-sciences companies in the face of rapidly changing markets
Blue Latitude Health
In the precision medicine era, the line between products and services is blurred
Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?
Blue Latitude Health
Understanding COVID-19 and varying responses across the globe
At the beginning of the COVID-19 Pandemic, Senior Account Executive Lauren Fernandes took a course at the London School of Hygiene and Tropical Medicine to better understand how the global response to the virus and to ensure we were best positioned to serve our clients during this challenging time. She shares the key learnings and why understanding the epidemiology of the disease is integral for fighting it.
Blue Latitude Health
Top 5 tips for a multi-indication product launch
Senior Associate Consultant Sana Rahim and Senior Consultant Victoria Clark explain the lessons the team has learned from launching six different indications of an oncology product in an accelerated timeframe.
Blue Latitude Health
If our patients are diverse, why are clinical trials so white?
Despite facing worse health outcomes, minority populations are often left out of clinical trials and miss the opportunity to participate in life-saving research. Associate Consultant Ling Song explores this issue and calls for the pharmaceutical industry to change its approach.
Blue Latitude Health
Engaging physicians during COVID-19
COVID-19 has drastically changed the lives of healthcare professionals. They are emotionally and physically drained and under huge amounts of pressure. They also need pharma’s help. Senior Consultant Pany Koizi outlines five principles for engaging with physicians during the pandemic.
Blue Latitude Health