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Client relationships in the ever-changing marketing landscape

Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting client relationships is.
To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands.

Here, he talks about what Blue Latitude Health do to set ourselves apart from the rest of the industry, and what our secret to building long-lasting relationships is. 

Digital and multichannel marketing has clearly changed the way that marketing brand teams work. Can you tell us a bit more about how this has affected the way Blue Latitude Health works with clients?

The emergence of new channels has created exciting opportunities to engage with different customer types in a way that meets their information needs while respecting their communication preferences. It enables us to work with clients to develop a strategy that addresses the needs of many types of customer across the channels relevant to them, at their actual point of need.

This multichannel approach improves the effectiveness and reach of sales teams’ interactions, complementing their activities. We understand that for many businesses, there is a concern that sales teams will be replaced by the adoption of a multichannel approach, but this isn't the case. Much of our work on multichannel strategy is using insight to rationalise decisions for targeting communications and supporting sales teams to optimise alternative channels that then improve the quality and quantity of the interactions. 

It is only through a real understanding of individual customers’ needs that communication will be meaningful and delivered through relevant channels at the right time.



Read the full interview from Blue Latitude Health

13th April 2016

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Blue Latitude Health

+44 203 328 1840

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Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

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