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Content Strategy for pharma: Maturing your approach in 2016

In this article, Consultant Adwoa Baah and Content Marketing Manager Liz Inskip take us through three things pharma can do to improve content strategy maturity within their organisations in 2016.
Content isn’t new. It’s something that the industry has been talking about for several years now, and the phrase ‘Content is King’ has been around for what feels like aeons. However, the way that many pharma and healthcare brands think about content strategy – the creation, management, storage, and governance of content – hasn’t matured in quite the same way as their multichannel marketing strategy has. And with multichannel marketing has come a common adverse event – channel stuffing to get around a lack of relevant content.  

In this article, Consultant Adwoa Baah and Content Marketing Manager Liz Inskip take us through three things pharma can do to improve content strategy maturity within their organisations in 2016.

 

1. Define what content strategy is in your company  

“Content Strategy” can take many different forms, so what’s important first and foremost is that you take a look at how your brands currently work with content. If yours is like most companies, there won’t be an organisation-wide process in place. It will be down to individual brand teams to decide how they create, distribute, manage, and govern their content. This might work for some teams, but ultimately, you’ll want to ensure that there are best practice guidelines that teams can turn to. 


Download the full article from Blue Latitude Health here

27th January 2016

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