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Download 'Perspective magazine issue 2: Human-centred design and strategy'
In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.
Welcome to the April issue of Perspective, the Blue Latitude
Health magazine.
As a creative marketing consultancy, we have a unique perspective on the challenges facing the broad range of stakeholders in the healthcare and pharma industry. As such, we've created this magazine to explore those challenges in depth from a variety of viewpoints.
In this issue, we tackle topics dealing with customer experience and customer and patient centricity. While there has been an ongoing conversation in the industry about what customer and patient centricity means, and how to better engage your customers, the conversation has not progressed much beyond that.
We still see briefs from industry publications asking for comment on the same questions we were asked last year and the year before that. So we’re pushing the conversation further, aiming to answer questions that dig deeper and offer more than broad strokes of theory.
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In this issue, we've looked at:
As a creative marketing consultancy, we have a unique perspective on the challenges facing the broad range of stakeholders in the healthcare and pharma industry. As such, we've created this magazine to explore those challenges in depth from a variety of viewpoints.
In this issue, we tackle topics dealing with customer experience and customer and patient centricity. While there has been an ongoing conversation in the industry about what customer and patient centricity means, and how to better engage your customers, the conversation has not progressed much beyond that.
We still see briefs from industry publications asking for comment on the same questions we were asked last year and the year before that. So we’re pushing the conversation further, aiming to answer questions that dig deeper and offer more than broad strokes of theory.
In this issue, we've looked at:
- What a human-centred approach to designing physical space looks like, and how to bring that approach into designing healthcare related spaces
- The difference between market intelligence and design intelligence – and why you would use one over the other
- How genuine insight drives and informs strategy to ensure campaigns that deliver
- A practical look at how user-centred design methodology and strategy come together to deliver effective sales tools
- How to better understand the creation and use of personas for marketing in healthcare and pharma
- The role empathy plays in designing products and services for healthcare and pharma
Download the April issue of Perspective magazine from Blue Latitude Health
Company Details
Blue Latitude Health
+44 203 328 1840
Address:
Blue Latitude Health
Crusader House
145-157 St John Street
London
EC1V 4QJ
United Kingdom
Latest content on this profile
- The Challenges Of UX In Healthcare: Technology To Change Lives
- Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today.
Blue Latitude Health
- Medical information in precision medicine
- Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.
Blue Latitude Health
- Behavioural insights to navigate complex healthcare markets
- Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.
Blue Latitude Health
- Biotech: it's a people business
- Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.
Blue Latitude Health
- Is the pharma business model ready for precision medicine?
- Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.
Blue Latitude Health
- Personas: a top tool for personalising pharma marketing campaigns
- Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.
Blue Latitude Health
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