Download 'Perspective magazine issue 2: Human-centred design and strategy'
In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.
Welcome to the April issue of Perspective, the Blue Latitude
Health magazine.
As a creative marketing consultancy, we have a unique
perspective on the challenges facing the broad range of stakeholders in the
healthcare and pharma industry. As such, we've created this magazine to explore
those challenges in depth from a variety of viewpoints.
In this issue, we tackle topics dealing with customer
experience and customer and patient centricity. While there has been an ongoing
conversation in the industry about what customer and patient centricity means,
and how to better engage your customers, the conversation has not progressed
much beyond that. We still see briefs from industry publications asking for
comment on the same questions we were asked last year and the year before that.
So we’re pushing the conversation further, aiming to answer questions that dig
deeper and offer more than broad strokes of theory.
In this issue, we've looked at:
What a human-centred approach to designing physical space looks like, and how to bring that approach into designing healthcare related spaces
The difference between market intelligence and design intelligence – and why you would use one over the other
How genuine insight drives and informs strategy to ensure campaigns that deliver
A practical look at how user-centred design methodology and strategy come together to deliver effective sales tools
How to better understand the creation and use of personas for marketing in healthcare and pharma
The role empathy plays in designing products and services for healthcare and pharma
Lori Lush, Head of Fishawack Medical, reveals why she’s driven to tell impactful scientific stories, the benefits of cross-functional collaboration, and the trends she predicts for the next five years. Blue Latitude Health
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences industry can do to rebuild trust. Blue Latitude Health
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and Senior Consultant Craig Moore explore the benefits of using real-world evidence and the common pitfalls life science companies should avoid. Blue Latitude Health
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of this lost time for patients? Blue Latitude Health
Our creative approach at Fishawack Health is Affective Creativity. Creative crafted to make deep, motivating connections with our target audience. We tap into psychology and combine that with creative craft and expertise and to deliver powerful, engaging work on a conscious as well as a subconscious level. Blue Latitude Health