Please login to the form below

Download 'Perspective magazine issue 2: Human-centred design and strategy'

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.
Welcome to the April issue of Perspective, the Blue Latitude Health magazine.

As a creative marketing consultancy, we have a unique perspective on the challenges facing the broad range of stakeholders in the healthcare and pharma industry. As such, we've created this magazine to explore those challenges in depth from a variety of viewpoints.

In this issue, we tackle topics dealing with customer experience and customer and patient centricity. While there has been an ongoing conversation in the industry about what customer and patient centricity means, and how to better engage your customers, the conversation has not progressed much beyond that.

We still see briefs from industry publications asking for comment on the same questions we were asked last year and the year before that. So we’re pushing the conversation further, aiming to answer questions that dig deeper and offer more than broad strokes of theory.




In this issue, we've looked at:
  • What a human-centred approach to designing physical space looks like, and how to bring that approach into designing healthcare related spaces
  • The difference between market intelligence and design intelligence – and why you would use one over the other 
  • How genuine insight drives and informs strategy to ensure campaigns that deliver
  • A practical look at how user-centred design methodology and strategy come together to deliver effective sales tools
  • How to better understand the creation and use of personas for marketing in healthcare and pharma
  • The role empathy plays in designing products and services for healthcare and pharma

Download the April issue of Perspective magazine from Blue Latitude Health

6th April 2016

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

Latest content on this profile

Fishawack Health adds market access and commercial strategy consultancy Skysis as part of its bold growth plans
Fishawack Health, the global healthcare communications agency, announces the acquisition of Skysis, a boutique consulting firm providing integrated market access and commercial strategy solutions based in the US.
Blue Latitude Health
Perspective: the patient edition
In this issue of Perspective magazine, we explore how the industry can place a greater emphasis on patient-centricity, and how pharmaceutical companies are working with patients across the product lifecycle to develop therapies that better serve their unmet needs.
Blue Latitude Health
The ALS patient journey
Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the power of a strong patient community, while explaining how the charity is working with healthcare professionals to support patients, both physically and mentally.
Blue Latitude Health
Digital Nation: How Australia became a digital health pioneer
Australia has adopted digital strategies to transform its healthcare system. We sat down with Rachel de Sain, who shares where, and how she contributed to improving digital health products and services in Australia to advance their nation to becoming one of the world's leaders in digital health.
Blue Latitude Health
Rethinking Electronic Medical Records
EMR systems are far from perfect. Clinician and PhD candidate Dr. Pao takes us through his perspective on the system and how he aims to lead the way by solving the challenges when adopting this technology in a clinical setting.
Blue Latitude Health
Blue Latitude Health moves to new offices in New York
Blue Latitude Health has moved offices to a new location in New York following a year of substantial growth.
Blue Latitude Health