Please login to the form below
Download 'Perspective magazine issue 2: Human-centred design and strategy'
In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.
Welcome to the April issue of Perspective, the Blue Latitude
Health magazine.
As a creative marketing consultancy, we have a unique perspective on the challenges facing the broad range of stakeholders in the healthcare and pharma industry. As such, we've created this magazine to explore those challenges in depth from a variety of viewpoints.
In this issue, we tackle topics dealing with customer experience and customer and patient centricity. While there has been an ongoing conversation in the industry about what customer and patient centricity means, and how to better engage your customers, the conversation has not progressed much beyond that.
We still see briefs from industry publications asking for comment on the same questions we were asked last year and the year before that. So we’re pushing the conversation further, aiming to answer questions that dig deeper and offer more than broad strokes of theory.
![]()
In this issue, we've looked at:
As a creative marketing consultancy, we have a unique perspective on the challenges facing the broad range of stakeholders in the healthcare and pharma industry. As such, we've created this magazine to explore those challenges in depth from a variety of viewpoints.
In this issue, we tackle topics dealing with customer experience and customer and patient centricity. While there has been an ongoing conversation in the industry about what customer and patient centricity means, and how to better engage your customers, the conversation has not progressed much beyond that.
We still see briefs from industry publications asking for comment on the same questions we were asked last year and the year before that. So we’re pushing the conversation further, aiming to answer questions that dig deeper and offer more than broad strokes of theory.
In this issue, we've looked at:
- What a human-centred approach to designing physical space looks like, and how to bring that approach into designing healthcare related spaces
- The difference between market intelligence and design intelligence – and why you would use one over the other
- How genuine insight drives and informs strategy to ensure campaigns that deliver
- A practical look at how user-centred design methodology and strategy come together to deliver effective sales tools
- How to better understand the creation and use of personas for marketing in healthcare and pharma
- The role empathy plays in designing products and services for healthcare and pharma
Download the April issue of Perspective magazine from Blue Latitude Health
Company Details
Blue Latitude Health
+44 203 328 1840
Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom
Latest content on this profile
- What does the future hold for Medical Affairs?
- Lori Lush, Head of Fishawack Medical, reveals why she’s driven to tell impactful scientific stories, the benefits of cross-functional collaboration, and the trends she predicts for the next five years.
Blue Latitude Health
- Mistrust in medical research: a patient perspective
- The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences industry can do to rebuild trust.
Blue Latitude Health
- Real-world evidence: breaking boundaries in rare disease
- Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and Senior Consultant Craig Moore explore the benefits of using real-world evidence and the common pitfalls life science companies should avoid.
Blue Latitude Health
- The heavy toll of COVID-19 on cancer patients
- We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of this lost time for patients?
Blue Latitude Health
- Unpacking rare diseases in the first edition of Delta magazine
- Fishawack Health launches Delta magazine with a deep dive into rare disease commercialization
Blue Latitude Health
- Great creative is effective creative. And effective creative is affective creative
- Our creative approach at Fishawack Health is Affective Creativity. Creative crafted to make deep, motivating connections with our target audience. We tap into psychology and combine that with creative craft and expertise and to deliver powerful, engaging work on a conscious as well as a subconscious level.
Blue Latitude Health
