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- PMLiVE

How to nail pre-launch positioning in Pharma

August 7, 2015 | Customer Engagement, Pharma marketing, Product Launches, positioning 

Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.

Marketing strategy is core to what we do at Blue Latitude, and we’ve been increasingly involved in launching pharma products across various therapy areas. Recently, we’ve worked across multiple brands in oncology on launch and pre-launch strategy, which raises a unique set of challenges in a competitive and highly regulated market.

A recent project focussed on early stages pre-launch strategy, which means looking at positioning rather than messaging. At this stage, it’s important to understand the disease area and unmet patient needs in the wider market. Our client was facing some key issues that were particularly challenging in a highly competitive market (before final clinical data is available) –  demonstrating value without using cost or medical claims as primary differentiator, and establishing the relevance of lower level clinical end points. Matt Bolton, Head of Commercial, takes us through the three key points to keep in mind when facing a similar situation.

Read the full article here: http://engage.bluelatitude.net/pre-launch-positioning-pharma

- PMLiVE

This content was provided by Blue Latitude Health