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How to prepare and execute a multichannel campaign

You may be familiar with digital marketing, however Multichannel Marketing is quite different.
In this guidebook we talk you through how to step it up a gear and execute a solid multichannel plan.  In this practical guide we take you through the four key stages you should focus on in order to prepare and execute a multichannel brand campaign:
  • Uncover insights by developing an understanding of genuine needs, contexts, behaviours and preferences.
  • Develop an insight-based multichannel plan that integrates both channels and functions, meeting both business objectives and customer needs.
  • Understand how to create and execute engaging content that meets customer needs at the right time through the right channel.
  • Learn that true optimisation follows a simple process, and that this needs to be done on a regular basis.
Download the 'How to prepare and execute a multichannel campaign' ebook: http://engage.bluelatitude.net/how-to-prepare-and-execute-a-multichannel-campaign


6th October 2014

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Blue Latitude Health

+44 203 328 1840

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Blue Latitude Health (UK)
140 Aldersgate Street
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EC1A 4HY
United Kingdom

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