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Key topics and trends for pharma and healthcare in 2016

Introducing PERSPECTIVE, the new digital magazine from Blue Latitude Health. A step beyond identifying top trends, this magazine explores key topics for 2016 for pharma and healthcare companies.

Welcome to the first issue of PERSPECTIVE, the Blue Latitude Health magazine

Stay on top of the changes and shifts in the industry



A step beyond identifying top trends, this magazine explores key topics for 2016:

  • Getting beyond the patient journey to better understand customer needs
  • What you need to know about genomic data to stay ahead of the curve
  • How to mature your approach to Content Strategy
  • The evolution of brand teams and what that means for your business
  • How to adapt to healthcare disruption by tangibly defining the value of services
 The paradigm in healthcare and pharma is shifting, and brands must be engaged with that shift. In creating this magazine, we hope that together, we can help you push your thinking forward. 

Download your free issue of PERSPECTIVE here

12th January 2016

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