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Key topics and trends for pharma and healthcare in 2016
Introducing PERSPECTIVE, the new digital magazine from Blue Latitude Health. A step beyond identifying top trends, this magazine explores key topics for 2016 for pharma and healthcare companies.
Welcome to the first issue of PERSPECTIVE, the Blue Latitude Health magazine
Stay on top of the changes and shifts in the industry
A step beyond identifying top trends, this magazine explores key topics for 2016:
- Getting beyond the patient journey to better understand customer needs
- What you need to know about genomic data to stay ahead of the curve
- How to mature your approach to Content Strategy
- The evolution of brand teams and what that means for your business
- How to adapt to healthcare disruption by tangibly defining the value of services
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your free issue of PERSPECTIVE here
Company Details
Blue Latitude Health
+44 203 328 1840
Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom
Latest content on this profile
- Fishawack Health, a new breed of global commercialization partner, fit for a post pandemic world
- Our parent company, Fishawack Health has reorganized to deliver agile and innovative solutions for life-sciences companies in the face of rapidly changing markets
Blue Latitude Health
- In the precision medicine era, the line between products and services is blurred
- Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?
Blue Latitude Health
- Understanding COVID-19 and varying responses across the globe
- At the beginning of the COVID-19 Pandemic, Senior Account Executive Lauren Fernandes took a course at the London School of Hygiene and Tropical Medicine to better understand how the global response to the virus and to ensure we were best positioned to serve our clients during this challenging time. She shares the key learnings and why understanding the epidemiology of the disease is integral for fighting it.
Blue Latitude Health
- Top 5 tips for a multi-indication product launch
- Senior Associate Consultant Sana Rahim and Senior Consultant Victoria Clark explain the lessons the team has learned from launching six different indications of an oncology product in an accelerated timeframe.
Blue Latitude Health
- If our patients are diverse, why are clinical trials so white?
- Despite facing worse health outcomes, minority populations are often left out of clinical trials and miss the opportunity to participate in life-saving research. Associate Consultant Ling Song explores this issue and calls for the pharmaceutical industry to change its approach.
Blue Latitude Health
- Engaging physicians during COVID-19
- COVID-19 has drastically changed the lives of healthcare professionals. They are emotionally and physically drained and under huge amounts of pressure. They also need pharma’s help. Senior Consultant Pany Koizi outlines five principles for engaging with physicians during the pandemic.
Blue Latitude Health
