Key topics and trends for pharma and healthcare in 2016
Introducing PERSPECTIVE, the new digital magazine from Blue Latitude Health. A step beyond identifying top trends, this magazine explores key topics for 2016 for pharma and healthcare companies.
Welcome to the first issue of PERSPECTIVE, the Blue Latitude Health magazine
Stay on top of the changes and shifts in the industry
A step beyond identifying top trends, this magazine explores key topics for 2016:
Getting beyond the patient journey to better understand customer needs
What you need to know about genomic data to stay ahead of the curve
How to mature your approach to Content Strategy
The evolution of brand teams and what that means for your business
How to adapt to healthcare disruption by tangibly defining the value of services
The paradigm in healthcare and pharma is shifting, and brands must be engaged with that shift. In creating this magazine, we hope that together, we can help you push your thinking forward.
Lori Lush, Head of Fishawack Medical, reveals why she’s driven to tell impactful scientific stories, the benefits of cross-functional collaboration, and the trends she predicts for the next five years. Blue Latitude Health
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences industry can do to rebuild trust. Blue Latitude Health
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and Senior Consultant Craig Moore explore the benefits of using real-world evidence and the common pitfalls life science companies should avoid. Blue Latitude Health
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of this lost time for patients? Blue Latitude Health