2017 Trends in healthcare – how advances in technology are influencing the expert-patient relationship
In the 2017 trends edition of Perspective magazine, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in supporting and enhancing these interactions at the point of need.
At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.
In this issue, we’ll cover:
How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
The rise of the patient expert and the systematic barriers to innovation in healthcare
How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
What the changing role of the expert relationship in healthcare means for patients and customer-centricity
How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century
Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen. Blue Latitude Health
The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities. Blue Latitude Health
Although not without its challenges, the appropriate care and support available to patients with prostate cancer is gradually evolving. It’s important not to overlook the all too often ‘unsung heroes’ of prostate cancer; those who care for the patients. Associate Consultant Frances Peters takes a look at the issues and concerns facing the caregivers of those with prostate cancer. Blue Latitude Health
Age-old treatment protocols are being replaced with new and innovative treatment paradigms that will revolutionise the healthcare industry for years to come. Kulveer Singh and Mark Assenti talk through what this means for pharma strategists and their product lines. Blue Latitude Health
As companies work to find innovative marketing techniques to cut through the noise, influence mapping has seen an increase in popularity. Associate Consultant Pany Koizi talks through how to get the most out of the influence mapping process. Blue Latitude Health