Please login to the form below

What are the benefits of running workshops for international teams?

Frances Hendry of Blue Latitude Health takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly.
Working in pharma, we’re used to international teams, travel and technology. For some teams, technology in particular overcomes the challenges of working at distance, but could the lack of side-by-side team-working actually be compromising how teams work cross-functionally?

Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly.

What is the value in holding workshops?

Why not simply have a conference call with your wider team? It’s budget friendly, there’s no travel involved, you can continue with other work throughout the day, you can present a topic or a range of topics, and the list goes on.In this day and age, with technology playing such a significant role in our working lives, it would seem to make sense to opt for a web conference rather than a face-to-face workshop. 

So why are workshops valuable?

Think about your most recent conference call with your colleagues; if you were presenting on the call, what was the challenge? The first challenge is that they are on the other end of the phone; you can’t see their general body language, which means you can’t tell how they are reacting to what you are saying. The very problem lies in the fact that your colleagues are not present, and therefore not engaging with you; they may very well be attending the call, but they still have access to their email, mobile, and in fact, they can put their phone to mute, picking and choosing when and if they contribute to the call.

They are not present.

Workshops are not a status update

The purpose of workshops is fundamentally different to teleconferences; they are not status updates where you can pick and choose where people feel they can contribute. They are an opportunity to address a problem in a collaborative manner, face-to-face. ...

Download the full article from Blue Latitude Health here

22nd April 2016



Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Blue Latitude Health
Crusader House
145-157 St John Street
United Kingdom

Latest content on this profile

Big data, privacy and the rise of genomic testing
Blue Latitude Health speaks to Johan Christiaanse, Marketing Director at BGI, to find out how the medical profession can overcome one of the major barriers to precision medicine – big data.
Blue Latitude Health
Lynch syndrome: a patient perspective
Blue Latitude Health intern Costantino Ciotti gives an insight into life with Lynch Syndrome, a genetic condition associated with colon cancer. Here he explores the patient’s perspective, including treatment options, and gives his advice for healthcare professionals diagnosing patients with a genetic disease.
Blue Latitude Health
What does programmatic advertising mean for your pharma marketing strategy?
Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.
Blue Latitude Health
How to measure marketing success: profit vs ROI
Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.
Blue Latitude Health
Perspective on biotech leaders
In the latest issue of Perspective magazine, seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data.
Blue Latitude Health
Global customer research in healthcare: 10 tips for capturing insights that matter
What makes a strong brand? One global core coupled with sensitivity to regions and countries. In part two of our series on customer insight and behaviour change, we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.
Blue Latitude Health