Please login to the form below

Why aren't doctors using digital therapeutics?

The digital therapeutics market is set to reach almost $1 billion by 2026 as wearables and apps continue to play an important role in enhancing healthcare. However, adoption of these tools by healthcare professionals is comparatively low. Senior User Experience Consultant Stewart Anderson explains why.

In the digital age, the technology exists to better capture, analyse and share healthcare data to drive better patient outcomes, to improve their quality of life and ultimately to analyse aggregated, anonymised data to enhance our understanding of disease and population level outcomes.

With more than 300,000 healthcare apps available on the market today, it’s clear there is an abundance of healthcare technology available to meet a variety of patient, caregiver, and healthcare professional (HCP) needs. However, although HCPs are often initially excited about the digital therapeutics flooding the market, the uptake of these technologies is low.

This is not due to economic issues plaguing our healthcare systems. Recent analysis from IQVIA Institute for Human Data Science suggests that the use of digital health apps in five chronic disease patient populations could save the UK healthcare system an estimated £170 million per year. Despite these benefits, the National Health Service (NHS) has only just rolled out a 10-year, long-term plan to support a digitally enabled therapy assessment programme.

Across the Atlantic, the United States Food and Drug Administration (FDA) is also currently still in the pilot stage of its Software Precertification Program, which is redefining how the FDA regulates digital health devices. Although the consumer sector is using technology to solve customers’ challenges and enhance their experience, healthcare has fallen behind. This is in part due to the complexity of the healthcare industry, coupled with the high and sometimes fatal risks of failing to achieve the outcomes promised.

With 24 years of experience as a research and design professional, Stewart Anderson, Blue Latitude Health’s Senior User Experience Consultant, has honed his skills in digital service design, developing solutions that meet HCP and patient needs at the point of need. Here, he explains why doctors fail to prescribe digital health tools and how pharma companies can help to solve these challenges.

DOWNLOAD THE FULL INTERVIEW HERE

4th December 2019

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

Latest content on this profile

Engaging physicians during COVID-19
COVID-19 has drastically changed the lives of healthcare professionals. They are emotionally and physically drained and under huge amounts of pressure. They also need pharma’s help. Senior Consultant Pany Koizi outlines five principles for engaging with physicians during the pandemic.
Blue Latitude Health
Fishawack Health adds market access and commercial strategy consultancy Skysis as part of its bold growth plans
Fishawack Health, the global healthcare communications agency, announces the acquisition of Skysis, a boutique consulting firm providing integrated market access and commercial strategy solutions based in the US.
Blue Latitude Health
Perspective: the patient edition
In this issue of Perspective magazine, we explore how the industry can place a greater emphasis on patient-centricity, and how pharmaceutical companies are working with patients across the product lifecycle to develop therapies that better serve their unmet needs.
Blue Latitude Health
The ALS patient journey
Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the power of a strong patient community, while explaining how the charity is working with healthcare professionals to support patients, both physically and mentally.
Blue Latitude Health
Digital Nation: How Australia became a digital health pioneer
Australia has adopted digital strategies to transform its healthcare system. We sat down with Rachel de Sain, who shares where, and how she contributed to improving digital health products and services in Australia to advance their nation to becoming one of the world's leaders in digital health.
Blue Latitude Health
Rethinking Electronic Medical Records
EMR systems are far from perfect. Clinician and PhD candidate Dr. Pao takes us through his perspective on the system and how he aims to lead the way by solving the challenges when adopting this technology in a clinical setting.
Blue Latitude Health