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emotive.

Only true engagement drives genuine behaviour change.

We combine deep insight, scientific expertise and novel thinking to stimulate engagement.

We are emotive. the healthcare communications agency, where engagement is everything.

emotive. is an award-winning healthcare communications agency working with leading global and EMEA companies in life sciences including medical device and rare disease specialists.
Our in-house scientific, creative and development teams stimulate engagement; using core insights to build strategic plans leading to the development and delivery of tactical programs. These are embedded with novel thinking, often utilising new technologies that address traditional challenges and motivate behavior change.

At a community level, we promote engagement in science by students through our sponsorship of the emotive. science lab and pre-university prize at a UK girls school. We are also developing pro-bono awareness activities and raising funds for Jo’s Cervical Cancer Charity.

Areas of Expertise

Our areas of expertise include:  

Scientific Engagement

  • Key Opinion Leader development
  • Publications planning & writing
  • Stakeholder mapping
  • Medical education
  • Symposia & standalone meetings
  • Advisory boards


Brand Engagement

  • Strategy & planning
  • Message development
  • Branding & creative
  • Market access
  • Meetings, events & booths
  • Internal comms & training


Patient Engagement

  • Disease awareness
  • Patient insights & segmentation
  • Adherence solutions
  • Patient support & education
  • Disease tracking & monitoring
  • Patient advocacy

Clients

Our clients range from large multinational corporations to independent specialist companies including:

  • Actelion
  • Allergan
  • Amgen
  • Astellas
  • Bayer
  • Edwards Lifesciences
  • Gilead
  • GSK
  • Merck
  • NHS
  • Novo Nordisk
  • Quanta
  • Shire
  • Takeda
  • ViiV Healthcare

Team

Chris Edmonds
Managing Director
chris@thinkemotive.com
Gill Boucher
Medical Director
gill@thinkemotive.com
Rachel Farrow
Strategic Director
rachel@thinkemotive.com
Adam Boucher
Director
adam@thinkemotive.com
Lizzie Nayman
Client Services Director
lizzie@thinkemotive.com
Andy Hastie
Experience Director
andy@thinkemotive.com
Anke Buchta
Creative Director
anke@thinkemotive.com
 

Press Releases

emotive. grows medical writing capacity
Two new experienced medical writers join the medical writing team at emotive.
emotive. launches new graduate program
The launch of a new graduate program allows emotive. to grow talent from the ground up
Further success for the ‘emotive. lab.’
Exceptional A-Level & GCSE science results for students of our sponsored school, Beaconsfield High School for Girls
emotive. expands client services team
emotive. client services team continues to grow further following new client wins
emotive. ‘4817’ annual conference
emotive. heads out for 48 hours of skills development, teambuilding, guest speakers & fun
New Head of Talent joins emotive.
Leading Talent Manager joins emotive. to oversee the continued expansion of the agency
Inaugural ‘emotive. prize for Scientific Engagement’
Beaconsfield High School student Isobel Gatehouse wins ‘The emotive. Prize for Scientific Engagement!’
A fast-growing client services team at emotive.
emotive. expands their client services team with a number of new hires.
A walk in the park!
The emotive. team help raise awareness for Jo’s Cervical Cancer Trust
emotive. recognised for commitment to quality with ISO 9001 accreditation

Award-winning healthcare communications agency emotive. was given the highly prized ISO 9001 accreditation this week. After a rigorous external audit, emotive.’s clear focus on quality processes and service to customers was recognised with the ISO stamp of approval.

A Royal Engagement

Scientific engagement is one of the three core areas of expertise at emotive. and last week we were delighted to attend the official opening of the 'emotive. lab' at Beaconsfield High School for Girls, by Her Royal Highness, the Duchess of Kent.

New Medical Director for emotive.
Following a number of new international client wins, Dr Gill Boucher has joined the senior leadership team at emotive.
emotive. shortlisted for 2 awards at the PMEA Awards 2016
emotive’s reputation for delivering highly engaging award-winning innovation in science-led healthcare communications continues to be reinforced with the news that Virtual Valve has been shortlisted for two awards at the PMEA Awards 2016.
emotive. expands Medical Writing and Client Services teams
emotive. is pleased to announce the continued growth of our Client Services and Medical Writing teams, by welcoming Aki Okazaki PhD and Ian Seymour PhD.
emotive. escapes with the crown jewels
emotive’s Summer of Organised Fun saw the team venture to an escape room in London to take part in a bank heist and steal the crown jewels! All in the name of team building and fun of course.
emotive MD joins Executive Committee of PM Society
Following his election as a member of the PM Society Committee last year, emotive’s MD Chris Edmonds has now been appointed onto its Executive Committee.
emotive does The Vitality British 10k London Run
Inspired by Anj and Georgie’s half marathon success back in February, we set our sights on the next challenge; The Vitality British 10k London Run. Joined by a few additional (less seasoned) team members, the training continued but this time in a slightly warmer London.
Technology: the missing link in true patient engagement?
A new thought-leadership piece discussing technology and patient engagement is featured in PME and on PMLiVE. Read more here.
emotive project shortlisted for prestigious Innovation in Healthcare Communications Awards
emotive virtual reality medical education project gains second shortlisting at the 2016 Communiqué Awards, for the Innovation in Healthcare Communications category. Read more here.
Award-winning Creative Director joins emotive
emotive continues growth of the leadership team, by welcoming the appointment of Anke Buchta as our new Creative Director.
Our client services director walks the talk
Last week, our Client Services Director Adam Boucher set off on an adventure. A pilgrimage, to be precise. Read more here.
Virtual Valve shortlisted at the Communiqué Awards 2016
Virtual Valve, an emotive project for Edwards Lifesciences, is shortlisted for Excellence in Communications via a Live Event or Stand-Alone Activity category at the Communiqué Awards 2016. Read more here.
emotive leads agency field at Digital Awards
emotive continues its winning streak with 3 Golds and a Silver for two fantastically effective science and technology-led programmes at last night’s PM Digital Awards, to head the agency table of winners.
Virtual reality—a change for the better in medical education
An exploration of the variety of ways in which virtual reality is changing the face of healthcare and medical education, including a look at how it is helping researchers to understand the factors that influence a doctor’s response to ethically challenging prescription situations.
Wearable Technology Show 2016 report: wearables that could change healthcare, by Andy Hastie
Andy Hastie, emotive’s Experience Director, reports on some of the new technologies showcased at this year’s Wearable Technology Show and their potential to change healthcare.
emotive proud to sponsor the Gamification category at the PM Digital Awards 2016
As strong believers in using gaming principles to improve medical education and patient engagement, emotive are delighted to announce their sponsorship of the Gamification category at this year’s PM Digital Awards.
Eat, Sleep, Run, Repeat…
On Sunday 21st February, whilst others were enjoying a lazy Sunday lie-in, we were up bright and early, carb-loading and warming up for the Hampton Court half-marathon 2016.
emotive shortlisted for four awards at the PM Digital Awards 2016
Two technology-led healthcare communications projects developed by emotive have been announced as Finalists in the premier digital healthcare awards for 2016.
2016 brings new faces to emotive
emotive appoints Chloë Duval as the new Head of Copy, and Elise Payne joins as a Team Assistant.
CES 2016 report: new technologies that could improve patient care, by Andy Hastie
emotive’s Experience Director Andy Hastie reports on CES 2016 and technologies that could lead to better patient care.
emotive choose a charity to support in 2016
To celebrate the success of 2015, emotive get charitable and choose to support The Brain Tumour Charity in 2016.
The Eye Education app awarded Bronze at the E-Learning Awards 2015
Designed by emotive for Johnson & Johnson Vision Care, the Eye Education app wins a Bronze in the Best Use of Mobile Learning category at the E-Learning Awards 2015.
emotive boosts health economics and outcomes research team
emotive’s health economics and outcomes research team has been strengthened with the appointment of Trishal Boodhna, a published health economist.
The ASTELLAS INNOVATION CHALLENGE™, an Astellas project developed by emotive, receives further recognition
Following a win at Communiqué 2015, the ASTELLAS INNOVATION CHALLENGE™ has been shortlisted for awards at the PMEAs and CorpComms.
emotive boosts medical writing team with three new hires
emotive expands the medical writing team with the appointment of Ana Mootoosamy as Senior Medical Writer, Serkan Ali as Medical Copywriter and Aaron Hall as Junior Copywriter.
emotive Account Management team boosted following recent pitch wins
With six pitch wins in the last six month, including a new Global account, emotive expands the team with two new recruits: Cécile Charrie as an Account Manager and Helen Moyes as an Account Executive.
emotive adds further experience to senior team
emotive welcomes the appointment of Trevor Aukim to Head of Development and Lizzie Nayman to Strategic Group Account Director.
Another ‘innovation’ award for an emotive project with Astellas
Proud to see Astellas Innovation Challenge win a Communiqué Award last week
emotive expand to new central London office
emotive have moved to a brand new office in central London.
Oculus Rift goes deeper with the Virtual Valve
emotive unveil their second Oculus virtual reality project with an intense, educational journey inside the heart
emotive are proud sponsors of both Writing Excellence Categories at the Communiqué Awards 2015
As the recipient of Communiqué Awards in both 2013 and 2014, emotive are delighted to announce their sponsorship of both the patient and professional Writing Excellence Categories.
emotive MD joins PM Society Committee
Chris Edmonds, MD of emotive, has joined the PM Society as a new Committee member.
PM Society Digital Pioneer 2014 joins the emotive team
Adam Boucher joins from Novo Nordisk as Client Services Director, alongside an internal promotion for Neil Kumar.
Happy New Year from an expanding emotive team
emotive is pleased to announce the appointment of Lucy Allen as Account Executive – an expansion that strengthens the emotive accounts team, ensuring that all of our clients receive the best in industry service.
Three emotive entries shortlisted as finalists at the 2015 PM Society Awards
Wonderful news to end off 2014 as three emotive projects are shortlisted as finalists at the PM Society Awards
emotive’s virtual reality project ‘Diabetes Voyager’ picks up a prestigious Silver at the global 2014 Rx Club Awards
emotive is very proud to announce that our virtual reality project ‘Diabetes Voyager’ for Novo Nordisk has collected a Silver at the prestigious 2014 Rx Club Awards.
emotive and Novo Nordisk’s project ‘Decisions in Time’ wins the ‘Excellence via Digital/Social Media’ at the 2014 PMEA awards.
emotive is very proud to announce that our interactive workshop ‘Decisions in Time’ (DiT), developed for Novo Nordisk, has won the award for ‘Excellence via Digital/Social Media’ in the Channel Excellence category at the 2014 PMEA awards.
emotive project Decisions in Time wins gold for the Digital solution for congress/symposium at the 2014 PM Digital Media Awards
emotive project Decision in Time wins gold for Digital solution for congress/symposium and takes away three more awards at the 2014 PM Digital Media Awards
Award-winning emotive project, Decisions in Time, nominated as a finalist in yet more pharmaceutical awards
emotive is delighted to announce that Decisions in Time has been judged a finalist in three categories at the prestigious Pharmaceutical Marketing Effectiveness Awards 2014.
emotive client Adam Boucher of Novo Nordisk announced as a finalist for Digital Pioneer at the 2014 PM Digital Awards
emotive is delighted to announced that our client Adam Boucher, our nomination for the 2014 Digital Pioneer award at the PM Digital Awards has been shortlisted as a finalist.
Neil Kumar announced as a finalist for Account Manager of the Year at the PM Society Digital Media Awards 2014
emotive is proud to announce that Neil Kumar has been announced as a shortlisted finalist for the prestigious Account Manager of the Year award at the PM Society Digital Media Awards 2014
emotive is thrilled to be a sponsor of the PM Society’s Digital Media Awards 2014
emotive is proud to announce that we will sponsoring the PM Society’s Digital Media Awards 2014
emotive nominated in five categories at the PM Society 2014 Digital Media Awards!
emotive is proud to announce that Diabetes Voyager, Decisions in Time and the OAB Health Economics iPad app have been shortlisted as finalists in five categories at PM Society 2014 Digital Media Awards
emotive appoints Aaron Joshua Barroso as a Digital Marketing Manager
emotive is happy to announce the appointment of Aaron Joshua Barroso to the role of Digital Marketing Manager.
emotive expands senior management team
emotive is proud to announce the appointments of Francesco Raimo as Development Director and Andy Hastie to the new role of Experience Director
Georgie Burrows joins emotive as a Junior Planner
emotive are pleased to announce the expansion of our strategic planning team following the recruitment of Georgie Burrows as a Junior Planner
emotive and Novo Nordisk win Special Judges’ Award for Innovation in Healthcare Communications at Communiqué 2014
Interactive patient case-study workshop Decisions in Time, developed for Novo Nordisk, won prestigious Judges’ Award at Communiqué 2014
Packer Forbes and emotive collaborate to strengthen their integrated healthcare communications offering
emotive is delighted to announce an official collaboration with Packer Forbes – a specialist healthcare communications company.
emotive expands its Digital Marketing team
emotive is pleased to announce the appointment of Sarah Lemarchand as a Digital Marketing Executive
emotive and Novo Nordisk driving innovation in healthcare communications
Medical education workshop, Decisions in Time (DiT), is announced as a finalist in ‘The Judges’ Special Award for Innovation in Healthcare Communications’ for prestigious Communiqué Awards
Medical education campaign with a difference - Decisions in Time - announced as finalist for two Communiqué Awards
Innovative and interactive patient case-study workshop, Decisions in Time, is announced as a finalist in Excellence in Communications via Meetings and Excellence in Digital Communications for prestigious Communiqué Awards
emotive appoints Stephen Dunn as Client Services Director
Experienced Healthcare Communication Strategist joins emotive’s client services team
The Diabetes Voyager - a journey into the future of medical communications
The hotly anticipated Diabetes Voyager was recently unveiled to delegates at Diabetes UK.
emotive shortlisted for prestigious PM Award
Innovative health economics iPad app up for a Digital Interactive Award
Adam Goodband joins emotive as a Strategic Planner
emotive are pleased to announce the addition of former Sanofi Pasteur MSD medical writer to the team
emotive hires new recruits for 2014
Ex-pharmacist and experienced project manager join team
emotive shortlisted for two PMEAs
Following on from a win and highly commended at this years Communique awards, patient support programme MyAsthma is a finalist in two PMEA categories.
Malcolm Badger joins emotive as Creative Director
Former Creative Director of Havas Life, Malcolm Badger will lead emotive’s growing creative team.
Isabella Dabby promoted to Strategic Planner
After joining emotive as an Account Manager earlier this year, Issy has moved to the company's growing strategic team.
emotive are PM Digital Award Finalists
The PM Society announced today that emotive are finalists in 3 categories of the PM Digital Awards 2013
emotive and GSK win Communiqué award for MyAsthma
Developed by emotive for GSK, MyAsthma won excellence in patient programmes at the Communiqué awards.
Replay Digital becomes emotive
After 12 years of delivering digital marketing services under the name Replay Digital, it’s time for a change
Replay appoints Andy Hastie as Head of Digital
Specialist healthcare agency Replay Digital appoints Andy Hastie to head up their UX, technical and creative departments.

Latest Tweets

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Awards

PM Digital Awards 2010, 2011, 2012, 2013, 2014, 2016
Communiqué Awards 2013, 2014, 2015
PMEA Awards 2014
Rx Club Show Award 2014
PM Awards 2013, 2014
E-learning Awards 2015



Testimonials

"emotive. is my favourite agency. No other company is as committed to their clients, they’ll never let you down. "
EU MARKETING DIRECTOR, BMS "emotive. understand the uniqueness of the healthcare sector, the customers and what we want to communicate – a great combination."SENIOR EU MARKETING MANAGER, EDWARDS LIFESCIENCES"Thanks for your outstanding support at the International expert meeting. Your professionalism, attention to detail and ‘can-do’ approach have contributed to the success of this event."DIRECTOR – MEDICAL EDUCATION, ALLERGAN"The whole team at emotive. are second to none at communications."GLOBAL MARKETING DIRECTOR, GSK

"Thank you for bringing to us this very innovative concept!! The feedback from the KOLs was overwhelmingly positive."GLOBAL MARKETING DIRECTOR, SHIRE"I’m delighted with the campaign emotive. delivered… we have the materials, the campaign and the strategy. I thoroughly enjoy working with emotive." SENIOR BRAND MANAGER, MERCK

Company Details

emotive.

+44 (0)207 1480408

Contact Website

Address:
Holden House
57 Rathbone Place
London
W1T 1JU
UK

Latest content on this profile

emotive. grows medical writing capacity
Two new experienced medical writers join the medical writing team at emotive.
emotive.
emotive. launches new graduate program
The launch of a new graduate program allows emotive. to grow talent from the ground up
emotive.
Further success for the ‘emotive. lab.’
Exceptional A-Level & GCSE science results for students of our sponsored school, Beaconsfield High School for Girls
emotive.
emotive. expands client services team
emotive. client services team continues to grow further following new client wins
emotive.
emotive. ‘4817’ annual conference
emotive. heads out for 48 hours of skills development, teambuilding, guest speakers & fun
emotive.
New Head of Talent joins emotive.
Leading Talent Manager joins emotive. to oversee the continued expansion of the agency
emotive.