Health Unlimited announces partnership with HealthUnlocked to expand direct-to-consumer insight and engagement
August 12, 2016 |
London, 12th August 2016. Health Unlimited, the specialist healthcare marketing communications group, part of Creston Unlimited, today announces a global partnership agreement with HealthUnlocked.
HealthUnlocked is the largest social network dedicated to health in the world. Used by more than 40 million people each year, it has over 600 health-specific online communities, which are owned and moderated by patient organisations across the world. HealthUnlocked communities help people to connect with organisations and people with the same health concerns, ask questions and receive helpful advice and support. HealthUnlocked uses unique artificial intelligence to help patients by recommending health content, information and services to patients in a highly tailored fashion.
The complementary services of Health Unlimited and HealthUnlocked will enable clients to access best practice patient recruitment, retention and engagement programmes, and will drive organic and new business for both agencies. The partnership will also create referral opportunities across other areas of the Unlimited Group, with its full service market research agency ICM Unlimited already working closely with the HealthUnlocked team.
Nicky Walsby, Executive Director of Health Unlimited, commented: “HealthUnlocked occupy a unique space in the healthcare market. The importance of direct-to-patient engagement will only increase as market access challenges continue to prevail, particularly in the costly chronic diseases area. Patients want to be engaged in decisions affecting their care in a timely and authentic manner. Our partnership with HealthUnlocked will support our strategy to build a best in healthcare consumer engagement capability that delivers real value for people living with any healthcare condition.”
Phil Golz, Commercial Director at HealthUnlocked adds “HealthUnlocked has extensive experience in building patient centric digital communities to support people to improve their health and quality of life, and we have expertise in working with care providers, pharmaceutical companies and clinical research organisations leveraging our network to meet their business needs in dealing directly with patients.
“Health Unlimited is a natural partner for HealthUnlocked and industry customers will benefit from our close collaboration and shared ways of working. Together we will support better health outcomes for millions of people, by creating further awareness of our health network and successfully supporting industry to reach highly tailored segments of patients.”
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About Health Unlimited Health Unlimited, part of the Creston Unlimited group, is a dedicated healthcare marketing and communications group delivering integrated marketing solutions to global healthcare clients. With 10 individual agency brands and over 180 skilled healthcare communications and digital specialists with European and global reach, Health Unlimited is driven by the purpose of creating something special, working in partnership with clients to create meaningful change.
About HealthUnlocked HealthUnlocked is the largest social network dedicated to health in the world. It has over 600 health-specific communities, over three million monthly users, and its own health-specific artificial intelligence. It connects patients with conditions like arthritis or cancer to solve day to day challenges together. Clinicians, the NHS, insurers and industry can use HealthUnlocked to connect with patients safely online. It is changing how healthcare can be delivered, developed and managed.
Media enquiries, please contact:
Health Unlimited Ellie Duncanson-Hunter or Nicky Walsby 020 8090 5211 / 020 8392 8046
This content was provided by Health Unlimited