IGNIFI

Healthcare experience

IGNIFI has a 30 year pedigree of creative communication in health, wellbeing and active lifestyle, working with global and local brands, stakeholder organisations, healthcare professionals, patients and consumers. Our diverse experience in human and animal health includes:

• gastroenterology
• rheumatology
• cardiovascular disease
• diabetes
• women’s health
• nutrition
• allergy
• infectious diseases
• wound care
• medical devices

Key capabilities

IGNIFI is a well-rounded team of 25 people that include marketing, creative, design, digital and life science disciplines – with agency, client-side and NHS experience. Our services include:

• multi-channel campaign creative
• global campaign localisation
• brand identity and revitalisation
• brand planning
• copy and message development
• digital sales aids
• digital/web asset creation
• exhibitions and experiential marketing
• print management
• sales force asset management

• Allergan
• Biogen
• Boehringer Ingelheim
• CO.DON
• Danone Nutricia
• Ferring Pharmaceuticals
• Kyowa Kirin
• Nike
• Novartis
• PGT Healthcare
• Smith and Nephew
• Theramex
• Veriton Pharma
• Vifor Pharma

WHITE PAPER: Marketing fulfilment – a balancing act

A guide to super-charging this ‘make or break’ element of your marketing function

WHITE PAPER: Patient nonadherence – the $637bn paradox

What’s not changed for 50 years, kills 200,000 Europeans annually, costs pharma $637 billion and the NHS over £500 million a year? We’ll tell you.

Artificial Intelligence in healthcare

Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look.

More tell, less sell: HCP-centric comms

Communicating with HCPs 101: we put ourselves in HCPs’ shoes to understand exactly what they want from pharma communications.

Irritable Bowel Syndrome (IBS) patient insights

It’s common. It’s debilitating. We’re talking about IBS. In this issue of MAGNIFI, we explore the insights of patients suffering with IBS, while also looking into research around the HCP–patient relationship. Join us as we try to uncover whether these insights can be leveraged to improve patients’ healthcare experience.

Wearables and healthcare

What place do wearables have in affecting actual patient health outcomes and can they contribute to the NHS’s sustainability agenda? Or are they just the latest fad?

"Thanks for your scrupulous eye for detail and for being so proactive, organised and dedicated. Working with you is a delight. If only all agencies instilled me with the same confidence and peace of mind as you do." 
Channel Strategy Manager, Infant Nutrition.
---"Working with you has been a joy. You helped us tell the story of our brand in a beautiful, soulful way. You did justice to our vision. You helped us cement our leading position as an authentic, innovative, forward-thinking brand. You nailed it."

Product Manager, Global Sportswear Brand.---"You guys are a dream to work with. Whenever you say you're taking care of something, I sigh with relief."

Media Director, Healthcare Media Buying Agency.---"Bravo! Another fabulous event in the bag thanks to you. We had superb footfall and numerous positive product conversations thanks to the ingenious stand design. Absolutely delighted. P.S. the stand build was seamless and stress-free (yet again)!"

Marketing Manager, Animal Health.---"Of all the campaigns I've worked on, this has been the smoothest-run. Exceptionally well received, approved across the board and the sales force are behind it all the way. I'm delighted you're on my team."
Brand Manager, Global Top 20 Pharma Company.---"We think of IGNIFI as the can-do agency. I've been fortunate to work with you for six years and even when timelines are tight, you find a way to deliver. You always go the extra mile but never off brief. You understand the needs of major brands like ours. You just get it."
Brand Director, Global Sportswear Brand.

• IGNIFI is a corporate member of the Pharmaceutical Marketing Society
• We have members of staff who are FCIM and MCIM active members of the Chartered Institute of Marketing