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Impetus Digital

Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education to life science companies from around the globe since 2008.

The HIPAA- and GDPR-compliant Impetus InSite Platform® allows for sustained healthcare stakeholder communication, collaboration, education, and insight synthesis longitudinally.

Impetus Digital works with life science teams across all functions, in all therapeutic areas, along the continuum of brand life cycles. We also partner with select agencies and clinical research organizations.

TOOLS:

The Impetus InSite Platform® comprises a myriad of cutting-edge digital collaboration tools, including:

  • InSite Exchange™ - our popular asynchronous, but highly interactive, discussion forum
  • InSite Surveyor™ - a survey tool that lets clients ask blinded rating, ranking, multiple-choice, or short-answer questions
  • InSite Annotator™ - an easy-to-use annotation tool that removes issues with version control or track changes
  • InSite Selector™ - an interactive drag-and-drop tool that lets participants easily build slide decks of rank messages
  • InSite Rater™ - an interactive widget that allows a visual approach to rating questions
  • InSite Sailing™ - a virtual and customizable version of our popular live workshop activity “sails and anchors”
  • Case studies - Accumulate case studies for educational purposes or determine the role of your product in different patient populations and situations
  • Online debates - our “great debate” tool is ideas for discussing controversial topics and seeing things from both sides of an argument
  • “Six thinking hats” - an effective tool for in-depth problem-solving
  • Interactive web meetings
  • Webcasts & training

Our best-in-class technology and services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

Please visit our website www.impetusdigital.com for more information, use cases, and case studies.

Areas of Expertise

  • Virtual and in-person advisory boards, working groups, and steering committees
  • Publication planning and development
  • Execution of virtual medical education, training, and other learning activities
  • Patient journey mapping
  • Treatment pathway profiling
  • Virtual journal clubs
  • Co-creation of scientific, regulatory, educational, and promotional materials
  • Strategic, logistic, and technical support
  • Stakeholder management
  • Content development
  • Medical writing
  • Event management
  • Virtual event planning
  • Grant review programs
  • Grant development programs
  • Social media engagement content development
  • Conference engagement programs
  • Clinical trial collaboration and communication
  • And more!

Team

Natalie Yeadon
Co-owner/Managing Director
nyeadon@impetusdigital.com
View LinkedIn profile
Janice Smith
Co-owner/Managing Director
janice@impetusdigital.com
View LinkedIn profile

Press Releases

Live Webinar: The update of digital technologies in healthcare

Registration is Open for Fireside Chat with Anand Iyer, Chief Strategy Officer at Welldoc

Live Webinar: Accelerating the Digital Health Economy through Innovation
Register Now: Fireside Chat with TECHNATION Health
Impetus Digital official statement on COVID-19

White Papers and Resources

Top 10 Tips for Optimizing Asynchronous Virtual Meetings
Natalie Yeadon shares her expertise on how you can make the most out of your asynchronous virtual meetings and ask effective questions virtually.
“Virtualizing” a Company Brand Planning Meeting: a Customer Story

Find out how Impetus Digital helped virtualize their client's internal brand planning session

Working with, Advocating for, and Empowering Patients

A holistic view of how to work with patients virtually

“Virtualizing” an In-person Meeting: a Customer Story

Learn how Impetus Digital helped a client “virtualize” their planned in-person meeting.

“Fake News” and Credibility in Medical Publishing
Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.
Virtual Research Grants Submission and Approval Program
Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person.
Top 10 Most Important Advisor Questions

Impetus Digital shares its Top 10 list of the most important advisor questions.

Obstetrics Virtual Journal Club: An Impetus Digital Customer Success Story

Our online solutions are not just for advisory boards - find out how one client leveraged the Impetus InSite Platform® for a virtual journal club.

Videos and Podcasts

Latest Tweets

Company Details

Impetus Digital

Contact Website

Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada

Latest content on this profile

Live Webinar: The update of digital technologies in healthcare
Registration is Open for Fireside Chat with Anand Iyer, Chief Strategy Officer at Welldoc
Impetus Digital
Live Webinar: Accelerating the Digital Health Economy through Innovation
Register Now: Fireside Chat with TECHNATION Health
Impetus Digital
Top 10 Tips for Optimizing Asynchronous Virtual Meetings
Natalie Yeadon shares her expertise on how you can make the most out of your asynchronous virtual meetings and ask effective questions virtually.
Impetus Digital
Impetus Digital Fireside Chat with Ryan Wiley, President of Shift Health
In the latest episode of Impetus Digital's Fireside Chat series, I talk to Ryan Wiley, President of Shift Health. Among many other things, Ryan and I discuss healthcare's journey towards digitalization and the ramifications COVID-19 has had in many of these areas. We also talk about Ryan's shift from academia to consulting and the lessons learned along the way. Further, we explore key topics from Ryan's recent talk with Life Sciences Ontario, such as how COVID-19 is setting the stage for a future-proofed data ecosystem and the impact this will have on science, innovation, and clinical research.
Impetus Digital
Impetus Digital Fireside Chat with Tom Hsu, VP, Specialty Medicine at Bayer Canada
In this episode of Impetus Digital's Fireside Chat series, I sit down with Tom Hsu. Tom is the VP of Specialty Medicine at Bayer Canada, where he oversees the Specialty Medicine Portfolio, which contributes over 50% of the revenue and most of the growth for Bayer Canada. Tom has always had a special interest in the well-being of people and the business of healthcare. Prior to his current role, he worked in diverse roles in medical affairs, marketing, sales, and strategy. Among many other things, we talk about how Tom got to where he is today and his experience working for Bayer in China and how that compares to the work he is doing now in Canada. We also discuss the lessons learned from the COVID-19 pandemic as well as his views on disruptive digital technologies in healthcare.
Impetus Digital
Impetus Digital Fireside Chat with MindSet
Join Natalie Yeadon, Co-Owner and Managing Director at Impetus Digital, as she sits down with Ryan Zarychanski, Paul Komenda, and Marshall Pitz from MindSet. Mindset is an innovative platform that integrates province-wide clinical health data into a single platform, with the goal of enhancing real-time access to data for healthcare providers, and thereby improve the efficiency of the healthcare system and the outcomes for patients who use it. We discuss a whole range of thought-provoking topics, including the barriers to and benefits of clinical data integration for the healthcare system, clinical trials, providers, and patients; issues around data privacy and ownership; and their hopes for the “new normal” post-COVID-19.
Impetus Digital