Please login to the form below

Abbott makes pharma's first digital-only launch

Ground-breaking product launch proves value of digital

An industry-first campaign, run by Doctors.net.uk to launch a new HRT product, has engaged thousands of doctors and made a significant impact on sales. The campaign for Abbott Established Pharmaceuticals Division (EPD) was the first new product launch to be delivered solely via a digital channel for the pharma industry.

Click here:
http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/ground-breaking_product_launch_proves_value_of_digital


29th October 2013

Share

Tags