Encouraging doctors to discuss new products benefits pharma

The idea of doctors discussing a pharma company’s medicines can make even the most confident marketers feel a little apprehensive, due to the tightly regulated nature of the sector and the need to carefully control clinical messages .


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 http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/encouraging_doctors_to_discuss_new_products_benefits_pharma/