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Engaging on trusted ground is vital for doctors
The PMGroup’s ‘Digital Futures survey 2014’, which
highlighted the value of HCP networks to the pharma industry, is backed up by a
study into doctors’ online behaviour, which suggests that the phenomenal growth
in HCP networks has occurred independently of doctors’ participation in open
social media sites.
Read the full article here:
http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/trust_is_key_to_online_engagement/
Read the full article here:
http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/trust_is_key_to_online_engagement/
