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How can pharma realise the power of digital?

Firstly, by making it owned and driven by the most senior leadership team in the business

New data from M3 Global Research shows that doctors want to work with pharma and they have embraced the digital revolution: 80% of doctors across the EU want to keep abreast of new drug developments and digital is one of their preferred channels for receiving professional information.

Read the article in full here:

http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/how_can_pharma_...

7th January 2015

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