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How should pharma engage with GPs on new drugs?

What influences a GP's prescribing intentions and how should pharma respond to their changing needs? We asked Doctors.net.uk member and GP Partner Dr Una Duffy for her opinion.

Read the full article here: http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/how_should_phar...

12th January 2015

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