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Is pharma’s marketing model broken?

by Jenny Cowderoy, MD Communications, M3 (EU)

In a recent Digital Handbook article, I said that digital is not a marketing channel: It is a whole new version of the real world, and you can choose to replicate your existing business model and processes – or harness its vast potential to transform and improve your business. In particular, I’m interested in the opportunities it presents to transform how you engage with and build relationships with customers.

Read the full article here: http://www.pmlive.com/digital_handbook/online_audiences/online_physician_communities/is_pharmas_marketing_model_broken/_nocache



9th January 2015

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