Spoonful of Sugar (SoS) is a unique and diverse team of specialists in illness and medicines-related behaviour, hand-picked from academic, healthcare, communications, creative and digital backgrounds.
A university spin-out that applies academically rigorous approaches to behavioural insight research and programme design. SoS draws upon the disciplines of creative design, digital development, marketing/communications and the arts to truly engage patients to adopt optimal self-management and adherence behaviours to improve their health outcomes and deliver value to the healthcare providers.
SoS has an unparalleled understanding of the perspectives of patients, prescribers, payers and the pharmaceutical industry, which enables us to bring these parties together to make the most of medicine.
45 King William Street