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Spoonful of Sugar

Spoonful of Sugar (SoS) is a unique and diverse team of specialists in illness and medicines-related behaviour, hand-picked from academic, healthcare, communications, creative and digital backgrounds.

A university spin-out that applies academically rigorous approaches to behavioural insight research and programme design. SoS draws upon the disciplines of creative design, digital development, marketing/communications and the arts to truly engage patients to adopt optimal self-management and adherence behaviours to improve their health outcomes and deliver value to the healthcare providers.

SoS has an unparalleled understanding of the perspectives of patients, prescribers, payers and the pharmaceutical industry, which enables us to bring these parties together to make the most of medicine.


Press Releases

Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar
On 28th May at 2:30pm (GMT), PMLiVE is partnering with Rob Horne (Professor of Behavioural Medicine at the UCL School of Pharmacy and internationally recognised expert in medicines-related behavior and adherence to medicines) and Spoonful of Sugar (a University College London Business spin-out company) in a unique, free-to-join webinar that promises to uncover the challenges and potential solutions in the development of patient-centred adherence strategies.

White Papers and Resources

The role of digital technology in changing patient behaviour
Applying an evidence-based approach to optimising digital solutions will increase your chances of success

Latest Tweets

Company Details

Spoonful of Sugar

020 3714 5630

Contact Website

Address:
45 King William Street
London
EC4R 9AN

Latest content on this profile

The role of digital technology in changing patient behaviour
Applying an evidence-based approach to optimising digital solutions will increase your chances of success
Spoonful of Sugar
Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar
On 28th May at 2:30pm (GMT), PMLiVE is partnering with Rob Horne (Professor of Behavioural Medicine at the UCL School of Pharmacy and internationally recognised expert in medicines-related behavior and adherence to medicines) and Spoonful of Sugar (a University College London Business spin-out company) in a unique, free-to-join webinar that promises to uncover the challenges and potential solutions in the development of patient-centred adherence strategies.
Spoonful of Sugar