Please login to the form below

Achieving customer centricity - Using immersion techniques to get closer to the pulse of the customer

Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better understanding of the customer.
Companies who want to be successful in the 21st century know that they cannot rely on the old adage that “a good product will sell itself”. With intense competition in crowded markets (even emerging markets), a product-led strategy will fail to deliver clearly positioned brands and eventually drive down profitability. To ensure sustainable growth, particularly in the face of global recession, companies need to ensure their focus is on the needs of the customer and organise their resources in a way that is entirely customer-centric. Download our Free Thinking white paper where Director Marc Yates discusses market research techniques which help develop a better understanding of the customer.

Download and read the complimentary whitepaper at http://bit.ly/1Lhpyiu

We are one of the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical industry, we use our expertise and experience to deliver intelligent, tailor-made solutions. We provide strategic recommendations that go beyond research, helping our clients to answer their fundamental business challenges. 

4th July 2013

Share

Tags

Company Details

Research Partnership

+44 (0)20 8069 5000

Contact Website

Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom

Latest content on this profile

Rare diseases and orphan drugs: Our experience and expertise

Research Partnership
Conducting research for publication video

Research Partnership
Conference research case study
How conference research was used to gauge reactions to new clinical data and measure the impact of a company’s presence at a leading industry event
Research Partnership
Portfolio analysis: Using market research to master communications across a therapeutic category

Research Partnership
EphMRA round up 2018
EU Directors Angela Duffy, Richard Head and Dan coffin attended the EphMRA annual conference in Basel.
Research Partnership
Patients’willingness to pay
Considerations when developing an appropriate pricing strategy in self-pay markets
Research Partnership