Please login to the form below

Article: The Art of Storytelling in Pharma Market Research

Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director

Storytelling – it’s the (not so) new buzzword in pharma market research. But why are we paying more attention to it now as a way of enhancing our service offering? There are probably a number of factors driving its adoption amongst research agencies, some specific to the pharmaceutical industry and some common to all businesses. In the latest issue of PBIRG Perspective, Research Partnership’s Julie Denny discusses the benefits of storytelling and outlines some of the principle ingredients.

http://www.researchpartnership.com/news/2016/05/article-the-art-of-storytelling-in-pharma-market-res...

3rd June 2016

Share

Tags

Company Details

Research Partnership

+44 (0)20 8069 5000

Contact Website

Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom