Please login to the form below
Blending qual and quant – the benefits of a hybrid approach
My colleague Chris Gaj and I recently conducted a video dialogue on the topic of hybrid qual/quant methods in which we discussed why clients often want to blend the two, and the best approaches for obtaining qualitative insights with quantitative precision. A typical case would be in-licensing opportunity assessments, which usually require a fast turnaround. The objective of this type of study is to quantify the revenue potential of a possible new asset and ideally provide some depth of insight to support a go/no decision. In other words, answer the key questions: how much? And why?
Find out more: https://www.researchpartnership.com/news/2017/08/blending-qual-and-quant-%E2%80%93-the-benefits-of-a...
Company Details
Research Partnership
+44 (0)20 8069 5000
Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom
Latest content on this profile
- News
- Medical Technology specialist joins Research Partnership
Research Partnership
- Live webinar
- The power of a good story: Turn your insights into effective storytelling with data visualisation
Research Partnership
- Article
- How will COVID-19 affect uptake of vaccinations against other diseases?
Research Partnership
- Podcast
- Living With Chronic Illness (Series one)
Research Partnership
- Live webinar
- China: How pharma can maximize success in this rapidly changing emerging market
Research Partnership
- Article
- Inhale, Exhale: The struggle of living with Severe Asthma and Severe Eosinophilic Asthma
Research Partnership
