Please login to the form below
Blending qual and quant – the benefits of a hybrid approach
My colleague Chris Gaj and I recently conducted a video dialogue on the topic of hybrid qual/quant methods in which we discussed why clients often want to blend the two, and the best approaches for obtaining qualitative insights with quantitative precision. A typical case would be in-licensing opportunity assessments, which usually require a fast turnaround. The objective of this type of study is to quantify the revenue potential of a possible new asset and ideally provide some depth of insight to support a go/no decision. In other words, answer the key questions: how much? And why?
Find out more: https://www.researchpartnership.com/news/2017/08/blending-qual-and-quant-%E2%80%93-the-benefits-of-a...
Company Details
Research Partnership
+44 (0)20 8069 5000
Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom
Latest content on this profile
- Webinar: Usability and UX: You’ve been asked to test...What next?
- Thursday 27th June 2019 10am EDT / 3pm BST / 4pm CEST
Research Partnership
- Event: EphMRA Annual Conference
- We're sponsoring, exhibiting and presenting three papers at this year’s EphMRA Annual Conference in Warsaw, Poland.
Research Partnership
- Research Partnership and Janssen awarded runner-up in MR Excellence Awards
Research Partnership
- Infographic: The vaccine opportunity in Asia 2019
Research Partnership
- News: Recent promotions in our UK, San Francisco and Horsham offices
- Research Partnership is delighted to announce promotions across our offices in UK, San Francisco and Horsham.
Research Partnership
- Event: World Pharma Pricing and Market Access Congress
Research Partnership
