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Brand tracking research


A common challenge for brand tracking is ensuring the research programme stays relevant to the brand’s current environment. In this video Quantitative Research Directors Karen Swords and Vicky McLellan outline this and some other key challenges of conducting a successful tracking study and how to overcome them.

Watch the video: 
https://www.researchpartnership.com/news/2017/03/video-brand-tracking/


11th April 2017

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