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Case Study: Private market opportunity for a travel vaccine
Our client needed exploratory research to determine the global opportunity for a new travel vaccine in the private market. It was crucial to determine:
- Which markets had the highest potential to purchase the vaccine in the private market, based on volume of travelers to appropriate regions and the nature of travel
- Who the key stakeholders were in each market, in terms of involvement with travel vaccine recommendation, prescribing and purchasing
- Receptivity to the vaccine in question
http://www.researchpartnership.com/news/2016/07/private-market-opportunity-for-a-travel-vaccine/
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