Demystifying human-centred design: the application of iterative, human-centric approaches in global health market research
One of the biggest buzz topics in the global health community over the last couple of years has been human-centred design, also referred to as behaviour-centred design. In this blog I outline our understanding of a) human-centred design, b) how it can be applied to improve global health interventions, and c) how it intersects with market research.