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Evaluating the potential of a pre-launch prodct in a real-life setting

Using in-depth-interviews as well as a SmartPhone app to collect real patient cases from physicians to find out opportunity for a new product.
Our client was developing a new product for treating Type 2 diabetes, which they were preparing for launch. In an increasingly competitive diabetes market, with new brands and formulations frequently becoming available, our client needed to determine the unmet needs of current type 2 diabetes patients and identify where the greatest opportunity lay for their new product.

Read the full case study here: 
http://www.researchpartnership.com/news/2015/09/evaluating-the-potential-of-a-pre-launch-product-in-...

9th October 2015

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