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How buyer insights supported the development of an effective market strategy


Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India. They needed to understand how new medicines are added to the guidelines and how they are evaluated and funded. They also needed to gain an understanding of stakeholders’ reactions to their product, the drivers and barriers to use and expectations regarding pricing...Read the full case study: https://bit.ly/2wdA7pJ


4th May 2018

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