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Nutrition Market in Brazil: Growth Against the Odds

Published in eyeforpharma June 2017 by Marc Yates

Until the recession of 2014, Brazil saw a sustained period of strong growth in the functional foods and nutritional supplements market, albeit from a low base. The wealth gap was closing and a burgeoning, better-educated middle class with a rising disposable income was increasingly interested in nutrition products, both as lifestyle accessory and aid to healthier, longer lives.

While growth was tempered by the deep recession that hit the country two years ago – and restrictive government regulations remained an ongoing challenge – the recession is now (slowly) easing and optimism about the Brazilian market is far from exhausted. According to a recent Mintel report, the nutrition and wellness trend has built enough momentum to ride out this challenging climate.

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5th July 2017



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