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PMRC New Jersey round up 2018

Earlier this month, Directors Tom Nolte and Melinda Shorr attended the Pharmaceutical Market Research Conference in Newark, New Jersey

Tom and Melinda presented the paper, ‘Portfolio Analysis: Optimizing Communication Approaches for Multiple Assets in a Category’. In their presentation they discussed how communications can be optimized in a portfolio, such as when multiple agents are being presented during the same rep detail or as a part of a digital strategy in a given category.

Tom and Melinda also attended some other presentations and identified a number of themes at this year’s conference...

Read the full round up: http://bit.ly/2D3Wmgc


7th March 2018

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