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Shifting perceptions of the use of probiotics in IBS Management


Our client was planning to launch an over-the-counter (OTC) probiotics product for the purposes of improving IBS management and wanted to understand current perceptions, practices and usage amoungst a range of healthcare professionals in emerging markets. They wanted to uncover potential leverage points to build a strong storyline and communication strategy for their product, which would encourage healthcare professionals to recommend its use to their patients.

http://www.researchpartnership.com/news/2017/01/shifting-perceptions-of-the-use-of-probiotics-in-ibs...

25th January 2017

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